April Fool’s Day: BMW’s Canine Repellent Alloy Protection
If you have not been punked in this first day of April you have to know that Bmw tricked everyone. In an official press release, the German manufacturer announced its new Canine Repellent Alloy Protection system, a system developed in order to stop dogs fouling against the alloy wheels of your Bmw.
The Canine Repellent Alloy Protection system (C.R.A.P.) reveals from the begining the purpose of the new technology, absolutely crap. According to Bmw the „crap” system is administrating immediately an electric shock to the animal and keeps him away.
The German manufacturer showed today that it really has a good sense of humor. Many journalists took it as a truthful press release and received their joke for this April’s Fools day. Good one Bmw!
BMW has announced the first details of the new Canine Repellent Alloy Protection system. Designed to stop dogs fouling against the sparkling alloys of new BMW cars, the innovative Canine Repellent Alloy Protection system (C.R.A.P.) is the latest offering in the BMW EfficientDynamics programme.
Using the EfficientDynamics Brake Energy Regeneration system, energy that would normally have been lost during engine over-run and during braking is harnessed as Rim Impulse Power (R.I.P.) and stored for future use. Whenever a dog tries to relieve itself on the wheel of a suitably-equipped BMW, a small and relatively painless electric shock is immediately administered to the animal, thus deterring it from future fouling.
Dr Hans Zoff, Head of Automotive Security from BMW AG, said; "Research shows that most BMW customers like to keep their cars clean and dog fouling is a constant irritant. Not only does the Canine Repellent Alloy Protection system support this aim, but it does so using energy created through the EfficientDynamics programme. Beauty through engineering perfection – our philosophy in a wheel nut."