It looks like we’ll finally be getting the RS models that we’ve always wanted.

The basis for Audi Sport has been around since 1983 but operated under the name Quattro GmbH, a name that paid tribute to the original Audi Quattro – a rally-inspired road car that changed the Audi changed the Audi brand forever. Well, Audi had to keep up with the times and spruce things up a bit, so in 2016, the Quattro brand was renamed to Audi Sport. Now, in 2017, The Audi Sport name has been established here in the U.S., and it all happened at the New York Auto Show. What’s really important, however, isn’t the introduction of Audi Sport here in the U.S. but what it means for those of us with an RS itch that just can’t be scratched.

Up until now, the only Audi Sport or RS models you could get in the states have been limited to the R8, R8 Spyder, and the RS7. We’ve had to sit and watch in agonizing pain as other markets, like Germany, get a much wider lineup that includes the RS 3 Sportback, RS3 Limo, RS 5 Coupe, RS 6 Avant, RS7 Sportback, TT RS Coupe, and the TT RS Roadster. That’s a whole lineup of sexy, race-tuned performance for the taking, but as I said, we haven’t had the luxury. All that is about to change though, thanks to the introduction of Audi Sport here in the U.S. To kick things off in the U.S., we’re going to get the 2017 R8 V10 Spyder, and for the first time ever, we’re going to get the RS 3. Later on, we’ll be getting the RS 5 Coupe – a model that’s powered by a brand-new 2.9-liter V-6 with 450 horsepower and 443 pound-feet of torque. Audi promises that it’ll be able to get you to 62 mph in all of 3.9 seconds.

But, that’s not all we’re getting. According to Audi, we’ll see a total of eight new Audi Sport models unleashed on the U.S. market over the next 24 months. There’s no word as to what models these will be outside of what we’ve already discussed, but it sure will be nice to have an RS option that doesn’t set you back six figures, don’t you think?

Keep reading for the rest of the story

It’s A Big Deal

Are You Ready? Audi Sport Promises Eight New U.S. Models By 2020 High Resolution Exterior AutoShow
- image 713106

We’ve had to sit idly by while other markets have gotten the best Audi has to offer, with the exception of the RS 7 and R8, of course. But now, we’ll finally be able to get our hands on a TT RS or an RS 5, and who knows what else. With any luck, Audi will bring the full RS lineup to the U.S., and it could all happen by the turn of the decade. That’s pretty cool to think about and definitely something to look forward to if you’re an Audi fan. And, it’s a big deal for those who have bene craving more power from the brand.

Are You Ready? Audi Sport Promises Eight New U.S. Models By 2020 High Resolution Exterior AutoShow
- image 713105
Are You Ready? Audi Sport Promises Eight New U.S. Models By 2020 High Resolution Exterior AutoShow
- image 713104

Think about this for a minute. Say you’re shopping the Audi A3 and S3. You’ll be sad to find that the best you can get is a 2.0-liter four-cylinder with a fair, but mundane 292 horsepower and 280 pound-feet of torque. It’s enough for a 4.1-second sprint to 60, but for some of us, that just isn’t enough. If Audi Sport brings the RS 3 to the market, we’ll have a much better option. In current form, the RS 3 limo pumps out 394 horsepower from a 2.5-liter and can hit 62 mph in 4.1 seconds. Now that’s something to write home about. I’ve always found the S-models to be somewhat underpowered considering there’s much better performance offered overseas, and that will finally be a thing of the past. I can’t wait to see what Audi sport brings to the market.

But, what about you? What RS models would you like to see hit U.S. soil in the next two years? Let us know in the comments section below.

Read our full review on the Audi RS5 here.

Press Release

Audi of America today launched the new Audi Sport brand at the 2017 New York International Auto Show. Representing the best in track-tested performance available from the four rings, Audi Sport models offer the perfect balance of driving dynamics, innovation and quality. Over the next 24 months, eight new Audi Sport models are scheduled to launch in the U.S. market.

Along with the development and manufacturing of the Audi R and RS models, the Audi Sport brand now extends to corporate motorsports, customer racing, Audi Sport collection, and performance parts.

“Audi is a brand built on progress, and for us, racing has been the lab where so much of that progress has been made,” said Scott Keogh, Audi of America president. “With the launch of Audi Sport in the U.S., we are excited to offer our customers even more products that benefit from the same developments and technologies first used in motorsport.”

Are You Ready? Audi Sport Promises Eight New U.S. Models By 2020 High Resolution Exterior AutoShow
- image 713106

Motorsports Heritage

The name Audi Sport, formerly quattro GmbH, is inspired by a long and successful tradition of motorsport. As far back as the 1930s, the legendary “Silver Arrow” models of the Auto Union were the ultimate benchmark on racing circuits worldwide. In the 1980s, the Audi Quattro with permanent all-wheel drive proved successful from rally competitions to the track tarmac. Since 2000, improvements in lighting technologies and combustion engines have played an instrumental role in earning the brand 13 victories at Le Mans.

In 2016, Audi developed the new R8 production car in parallel with the GT3 race car, the Audi R8 LMS. Both the R8 and the R8 LMS made significant performance gains, thanks to the close cooperation between race car engineers, motorsports specialists and production car developers. The result is a race car that shares approximately half of the same parts with its production counterpart including the V10 engine and ASF® lightweight multi-material construction.

Today, the production models continue to benefit from developments and technologies that were first used in motorsport.

Are You Ready? Audi Sport Promises Eight New U.S. Models By 2020 High Resolution Exterior AutoShow
- image 713105

New Audi Sport Model Line

As the halo for the Audi brand, the R and RS models embody the same history and credibility of their racecar counterparts that have won at the track, with the design and functionally that is suitable for daily use.

The following Audi Sport vehicles will join the R8 and the RS 7 models:

2017 R8 V10 Spyder
All-new 2018 TT RS and, for the first time in the U.S., the 2017 and 2018 RS 3 – launching this summer
The RS 5 Coupe will launch in the first six months of 2018. Featuring an all-new 2.9-liter TFSI® V6-biturbo engine with 450 hp and 443 lb-ft of torque, the RS 5 accelerates from 0-62 mph in 3.9 seconds.

Customer Racing

In 2009 Audi Sport launched the Customer Racing program with the Audi R8 LMS GT3 race car, offering customers vehicles specifically designed to compete in international GT3 racing. In 2016, the RS 3 LMS was launched as a more accessible entry point into customer racing, eligible to compete in the TCR series worldwide.

Now, joining the Daytona-winning R8 GT3, Audi Sport has developed an all-new race car for 2017 – the Audi R8 LMS GT4. Derived directly from the production R8 V10 coupe, the R8 LMS GT4 is the ideal race car for amateur campaigners in terms of purchasing price and cost of ownership. The R8 LMS GT4 will make its racing debut at the Nürburgring 24-Hour this spring.

Are You Ready? Audi Sport Promises Eight New U.S. Models By 2020 High Resolution Exterior AutoShow
- image 713104

Audi Exclusive

Audi exclusive is the brand’s interior materials and exterior paint customization offering, providing customers a near-limitless number of ways to personalize their vehicles. Audi exclusive offerings are available on the A6, A7, A8, R8 and RS 5 model lines.

Audi Collection

The Audi Collection serves to further integrate the Audi brand into each customer’s lifestyle, by offering premium items that feature elements and trademarks from the brand. For the performance enthusiast, Audi collection offers a full line of Audi Sport products, including apparel, office goods, and scale replicas of Audi Sport vehicles.

Audi Sport Dealers

More than half of Audi dealers have made the investment to become specialized Audi Sport dealers. As a designated Audi Sport dealer, Audi Brand Specialists complete specific Audi Sport training and showrooms feature unique Audi Sport displays.

For more information, please visit

Top track speed electronically limited in U.S. Obey all speed and traffic laws.

View the full press release Hide press release
Press release
What do you think?
Show Comments
Car Finder: