Aston Martin and John Lobb create line of special edition driving shoes
Over the past few days, we’ve seen a lot of crossover products from partnerships between automakers and various other companies.
Not one to be left out in the cold, Aston Martin wants to keep our feet warm and stylish, thanks to its new collaboration with John Lobb to create the ultimate lightweight driver’s shoe.
Did we expect anything less from two of Britain’s finest?
The special Winner Sport shoe, which was co-designed by Aston Martin’s Director of Design Marek Reichman and John Lobb’s Creative Director Andrés Hernández, is as sleek and aerodynamic as it’s being billed to be. It’s made from full-grain calfskin and lined with supple sheepskin. Soft padding was added at the ankle to ensure maximum comfort while metallic eyelets that have been punched with a wheel of fine holes reflect the style and language of the British automaker. Lastly, the Winner Sport shoe also comes with a specially-engineered bonded rubber sole that wraps beneath the shoe, ensuring a style of sleekness and a sporting feel that few other shoes can match.
More than just the technology and expertise used in building the shoe, Winner Sport also comes in a wide palette of color combinations, including Graphite Grey, Winter Wheat, Frost White, and Saddle Tan, all of which are made with the Sporty Stratos White rubber sole. Likewise, Storm Black, Bitter Chocolate, Westminster Green, and Aurora Blue color schemes are made with Racy Fire Red rubber soles. Each color also comes with red and white laces.
The Winner Sport shoe is set to drop at selected John Lobb and Aston Martin stores on May 12, 2012. Leading up to that, the shoe will be previewed at the opening of the new Aston Martin W-One Store in London’s Park Lane and at John Lobb Jermyn Street this March.