1,400+ pre-orders taken despite Aston Martin not releasing the full details

Aston Martin may have struck a gold mine with the recently introduced DB11. That was the tone laid out by CEO Andy Palmer when he told The Motoring Report at the Australian Grand Prix that more than 1,400 customers have already pre-ordered the DB11 despite the British automaker not yet releasing the car’s full specs.

The massive interest in the DB11 can be attributed to a lot of things, but given what we know about the car so far, the two most obvious sources of attention are the car’s overall aesthetic design and it’s 5.2-liter twin-turbocharged V-12 engine that pumps out 600 horsepower and 516 pound-feet of torque. Customers who know the nitty gritty details about their cars are likely to have appreciated the fact that the DB11 also comes with a new-generation chassis, suspension, steering, and technology, the last of which comes with the assistance of technology partner Daimler.

With many of the specifics still unknown, the notion the DB11 is already getting significant attention can be considered a massive coup for Aston Martin. The British automaker isn’t particularly known for having unlimited resources, so when one of its cars gets this kind of attention, it’s something that the company should be proud of.

If anything, Aston Martin’s goal for the DB11 to be its resident GT car is off to a great start. The kind of interest is generating gives the automaker the confidence to believe that its plan for the car to appeal to a broader consumer base is working flawlessly.

Aston Martin’s duty now is to ensure the DB11 will justify the massive demand it’s generating. No pressure, right Dr. Palmer?

Continue after the jump to read the full story.

Why it matters

On one hand, the apparent popularity of the Aston Martin DB11 is a little surprising considering that Andy Palmer himself admitted that the car that we saw at the 2016 Geneva Motor Show is nowhere complete to the one the company plans to launch until September of this year. Those who preordered the car are banking on it being better than the one was shown in Geneva. It’s a significant leap of faith for a car that will cost over $200,000.

On the other hand, the responsibility now lies squarely on the shoulders of the British automaker to prepare the DB11 and make it a car worthy of all the attention it has been getting. It’s a huge undertaking, although I am confident that Aston Martin will be up to the task. The reason I say that is because a lot is riding on the DB11 to be successful. It’s supposed to be Aston Martin’s flagship production model, which means that it’s going to represent everything that the company stands for.

Having Daimler by its side to provide technological assistance is a big advantage, but ultimately, everything will still rest on how Palmer and the company go about with the preparations for the DB11. The company is saying all the right things now and it’s touting some pretty cool features that are expected to be a part of the car. The next challenge will be ensuring that all of the things Aston has said about the DB11 will come to fruition.

It’s definitely exciting to have this kind of attention for a car that has yet to be revealed in full. But for what it’s worth, let’s all hope that Aston Martin delivers the goods when the DB11 hits dealerships later this year.

Aston Martin DB11

2017 Aston Martin DB11 High Resolution Exterior
- image 667765

Read our full review on the Aston Martin DB11 here.

Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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