Aston Martin DBX May Preview Future GT Crossover
One of the many surprises at the 2015 Geneva Motor Show, the Aston Martin DBX Concept not only appeared out of the blue, but it may also preview a future production model. At least this is what Autocar made out from what Aston Martin CEO Andy Palmer said, so you may want to sprinkle some salt on this information.
"A concept car such as this should, in my view, challenge conventional thinking and explore the art of the possible. In the DBX Concept, I believe we have created a new type of luxury car that can not only broaden the appeal of Aston Martin to a whole new generation of customers, but sit with pride alongside the rest of our range," Palmer said at the model’s unveiling. Unlike the Aston Martin Lagonda Concept from 2009, which was almost universally panned, the DBX follows a new approach to the crossover genre.
Instead of starting from an SUV and adding some sports car credentials, the DBX concept is more of a high-bodied GT coupe in nature, its SUV genes being less predominant but still there. According to Autocar, Andy Palmer confirmed that there are plans to introduce a car "into the space occupied by the DBX in the future." Whether that model would slot in the Aston Martin or Lagonda lineup remains to be seen, but its bespoke nature would probably make it better suited for Lagonda, alongside the Taraf.
Continue reading to learn more about the Aston Martin DBX.
Why it matters
Even though most old-school sports car fans wouldn’t be caught dead in an SUV, even if it wore an Aston Martin or Lagonda badge, the truth is that the crossover/SUV market has been continuously on the rise in the past couple of years, and showing no signs of slowing down. With that in mind, and seeing how the 2009 Lagonda wasn’t met with the best reviews, Aston Martin decided to pull an "AMC Eagle" and test the waters with the DBX Concept.
Penned under the close supervision of Aston Martin Chief Creative Officer Marek Reichman, who by coincidence was also responsible for the Lagonda SUV, the DBX Concept looks like a proper Aston Martin grand tourer, albeit one on stilts. Powered by four electric motors and a lithium-sulphur battery, the model is obviously experimental to say the least, but if the Geneva Motor Show reviews are positive, I wouldn’t be surprised to see something similar from Aston Martin by 2020.