The nameplate returns after six years

Aston Martin is in the middle of an important reorganization process that involves brand-new models and technology, as well as finding ways to bring more profits to the company. Having already launched the new-generation Vantage and the DB11 as a replacement for the iconic DB9, the British firm still has a crossover to launch, but more importantly, it needs to update the Rapide and Vanquish models. While the Rapide might not get a successor, Aston Martin will continue to offer a flagship grand tourer, but the next-generation model will drop the Vanquish nameplate in favor of the DBS Superleggera. More specifically, Aston Martin is reviving the DBS, which replaced the Vanquish between 2007 and 2012, and it’s also reviving its collaboration with Carrozzeria Touring Superleggera of Milan, Italy.

1970 Aston Martin DBS Exterior
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The DBS name goes a long way back, having been used for the first time in 1967.

The DBS name goes a long way back, having been used for the first time in 1967. The first DBS was also a two-door grand tourer and replaced the iconic DB6. The nameplate disappeared in 1972 when the British firm rolled out the first-generation Vantage. The "DBS" badge remained dormant until 2007 when it was revived for the super GT that replaced the first-generation Vanquish. It was discontinued again after five years, replaced by the second-gen Vanquish. It’s six years later, and Aston Martin is doing the switch again.

But unlike its predecessors, the new DBS will also carry a "Superleggera" badge, as the grand tourer will pay homage to Carrozzeria Touring, the company that helped design the famous DB4, DB5, and DB6 models. Aston Martin says that a "Superleggera" badge will "once again adorn the bonnet of an Aston Martin," while the name also provides "a hint as to what can be expected of this upcoming model." Well, it will certainly benefit from lightweight construction, but it remains to be seen if it will be lighter than the outgoing Vanquish with all the technology that is used in modern cars nowadays.

Aston Martin Drops Vanquish Name, Revives DBS Superleggera with Teaser
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Aston Martin also promises that the DBS Superleggera "will feature the highest levels of performance, craftsmanship, and design."

Aston Martin also promises that the DBS Superleggera "will feature the highest levels of performance, craftsmanship, and design." Far from surprising, as the DBS is simply forced to deliver the best performance out there as a replacement for the range-topping Vanquish. With the V-12 mounted in the DB11 rated at 600 horsepower, the new DBS will probably arrive with at least 650 horsepower on tap.

Further details will be revealed in the second quarter of 2018, so we should find out more by the end of June. A public debut could happen by the end of the year, most likely at the 2018 Paris Motor Show in October.

References

1970 Aston Martin DBS High Resolution Exterior
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Read our full review on the 1970 Aston martin DBS.

2012 Aston Martin DBS Coupe High Resolution Exterior
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Read our full review on the 2012 Aston Martin DBS Coupe.

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Aston Martin has today announced the re-birth of an iconic name. A distinctive moniker, set to be proudly worn once again by the British marque’s flagship Super GT.

DBS Superleggera

First coined for the iconic 1967 William Towns’ designed-model, the DBS nameplate has been a key part of the brand’s heritage for over 50 years. Resurrected in 2007 for Aston Martin’s then range-topping model, designed by current Chief Creative Officer Marek Reichman.

The DBS Superleggera completes the brand’s ambitions to replace each of its existing two-door sportscar models as part of its Second Century Plan. Sitting at the pinnacle of the sportscar line-up, DBS Superleggera will feature the highest levels of performance, craftmanship and design.

Along with the resurrection of the DBS nameplate, Touring’s famous mark – Superleggera – will once again adorn the bonnet of an Aston Martin. A collaboration that helped pave the way to the DB4, 5 and 6 Mark 1, DBS will once again pay homage to the historic super lightweight construction technology of Touring. The name also provides a hint as to what can be expected of this upcoming model.

Marek Reichman said, “When you hear the name DBS Superleggera, you know what it is. It’s the definitive Aston Martin Super GT. It’s an icon, a statement and this one will be no different. We’ve pushed the boundaries of performance and design to give this car a distinct character and ensure it’s worthy of the heritage and weight that this name carries”.

Further details on Aston Martin’s highly-anticipated super GT will be revealed in the second quarter of 2018.

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