Aston Martin dwindles down to 10 units of the One-77; Are test drives an option?
Aston Martin knew they had a gem when they put together the One-77 supercar, which is why they limited its production to 77 units. We all know just how quickly fancy cars can get sold out when the waiting public is finally allowed to order them - just ask Ferrari and Lamborghini - but despite previous rumors, the One-77 still has some units left to dole out. As of December 2010, Aston Martin had 17 One-77 models waiting for owners and now that number has dwindled down to 10. It seems as if the supercar started out running, but sales have slowed down due to potential customers wanting to test drive the $1.4 million car before they purchase it. Obviously, Aston Martin does not have a fleet of One-77 test cars available so this will be a difficult task to accomplish.
The British manufacturer may have to think of something and fast if they anticipate selling the remainder of their crazy expensive supercar. They’ve already gone back on the restriction of one One-77 purchase per person when a Middle Easterner ordered ten units last year, so maybe they’ll come up with a plan to satisfy the potential buyers without necessarily putting them in a $1.4 million supercar that they may or may not buy. We just can’t see anything but liability in a move like that.