Aston Martin Files Trademark For "DBZ" In Europe
Could a new Aston Martin model be on the way?by Kirby, on
The season of trademark filings rages on as another automaker has made the news for trademarking a name that could give a hint on a potential new model. That automaker is Aston Martin and just recently, the British automaker applied to trademark the name “DBZ” in Europe, with the intention of using it on “passenger cars; racing cars; and bodies.”
The company didn’t confirm its plan for the name DBZ, but it does look like it’s going to be used on a new model that could join the Aston Martin lineup in the future. That would make sense because the company has gone on record saying that it plans to build a seven-model range that will include new versions of existing models (the 2017 Vantage and 2018 Vanquish), new models altogether (the DB11, Lagonda SUV, and DBX Crossover), and yet-to-be-determined models that we still know very little about.
Rumors say that a V-12 version of the Vantage and a V-8 DB11 are also in the cards. There’s also talk that a production version of the RapidE Concept is a possibility. Or it could be that Aston Martin still has a few more models under consideration, and one of them would be in line to receive the DBZ name if it’s launched to the public. There are a number of possibilities that can be tied into the company’s decision to trademark the DBZ name. Whether that’s going to have anything to do with a future model is still unclear, but given the brand’s recent focus on expanding its lineup, it’s very likely that Aston Martin filed this trademark with the intent to use it at some point in the future.
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Why it matters
The Aston Martin DBZ. How does that sound? For me, it sounds awesome as Aston Martin is making use of a letter that’s rarely used in the English language and yet, just like the letter “X”, it has a great effect when it’s used in a name. I don’t know for a fact if the British automaker plans to use the trademark application on a future model, but a lot of signs seem to point in that direction.
I already talked about the company’s planned model expansion and, while we know what five of those seven models are going to be, the remaining two are still shrouded in secrecy. And, by the way, the hypercar that Aston is developing with Red Bull isn’t a part of the lineup since it’s going to be a limited-run vehicle. So, it’s possible that one of these two models could turn into the DBZ.
There’s also the whole point of filing the trademark. Granted, trademark filings don’t always end with the company using the trademarked names. Sometimes, automakers trademark certain nameplates like DBZ to protect them from being used by other companies, even if it doesn’t planning on using it anytime soon. That could be the case here with Aston Martin. It’s known for using the “DB” nomenclature on its models as an homage to Sir David Brown, the English businessman who bought Aston Martin in 1947 and turned it into the company that it is today. It makes sense for Aston Martin to trademark the DBZ name to protect it from other automakers who may fancy the name for themselves.
But, I still think Aston Martin will use the name on one of those two unnamed models. That, or it could use it on a special version of the DB11. In the past, Aston Martin has used the DBZ as a short name for a DB Zagato model, so the biggest rumor right now is that DBZ could be used as a name for a production version of the Aston Martin Vanquish Zagato concept that debuted at the Concorso d’Elegance.
Whatever it is, the DBZ name will be put into use sooner or later by the British automaker. When and how are the questions? But it’s going to happen, or at least I think it will.
Read our full review on the Aston Martin Vanquish Zagato Concept here.