Aston Martin Lagonda Taraf Now Available In Europe
Introduced a few months ago in Dubai, the Lagonda Taraf, Aston Martin’s first production vehicle to wear the iconic name in nearly 30 years, made its European debut at the 2015 Geneva Motor Show. The Taraf’s European launch comes as a surprise, as the British initially announced the sedan would be available in the Middle East only. It turns out Aston Martin decided to broaden the Taraf’s availability to mainland Europe, the United Kingdom, South Africa, Hong Kong, and Singapore at the request of Andy Palmer, who became the company’s new CEO in 2014.
"Opening up the Lagonda Taraf to an increased number of customers around the world was a high priority for me as soon as I joined Aston Martin late last year. I wanted to be able to offer this exceptional saloon to the potential owners from around the globe who have been enquiring about it, and I’m very happy that we have been able to expand the Lagonda proposition," Palmer said in a statement.
Although Aston Martin has yet to announce when the sedan will go on sale, it did mention the Taraf has been re-engineered to become available with either left- or right-hand drive. Unfortunately, the Brits have no plans to bring it to the U.S. Only 200 examples will be made, with pricing expected to start from around the equivalent of $450,000. In fact, due to the highly bespoke nature of the car, the Taraf could fetch in excess of $600,000, which would make it pricier than a fully specced Rolls-Royce Phantom.
Continue reading to learn more about the Aston Martin Lagonda Taraf.
Why it matters
This is big news for wealthy Aston Martin enthusiasts in Europe and Asia, who can now purchase the V-12-powered Lagonda. The announcement also puts an end to some of the frustration caused by the initial statement claiming the sedan will only be offered in the Middle East, and it will bring more cash to Aston Martin’s nearly empty coffers. With production limited to only 200 units, it is very likely demand will outweigh supply, which will work in Aston Martin’s favor financially, while also increasing the nameplates prestige. On the other hand, I find it surprising that the Brits have decided not to make the Taraf available to the U.S.
The first production Lagonda since 1990, the Taraf is the spiritual successor of the V-8-powered Aston Martin Lagonda and the most luxurious vehicle in the company’s lineup as of 2015. Visually, the Taraf carries distinct Aston Martin design elements, including its signature front grille, as well as unique features of its own, such as the slim headlamps and taillights. Draped in high-grade leather, soft surfaces, and metal inserts, the interior blends iconic Lagonda luxury with Aston’s race-bred sportiness in a package that very few mainstream manufacturers can match.
Powering the Lagonda Taraf is Aston Martin’s proven 6.0-liter V-12 engine, which comes as no surprise given the sedan was built on the VH architecture underpinning every sports car in the company’s current lineup. Although the Brits have yet to announce output figures, I expect the Taraf to boast similar performance figures as the Rapide S, which has 552 horsepower and 465 pound-feet of torque on tap. I also expect it to sprint from 0 to 60 mph in less than five seconds a reach a top speed in excess of 200 mph.