We know that certain brands allow their customers to customize some of their products but most of these usually range from sneakers to mobile phones – or maybe even those high-end fashion bags. But customizing your own car based on your own preference doesn’t happen all too often – maybe even ever.

For its part, Aston Martin is prepared to take that road after reports from AutoExpress said that the British sports car maker will soon offer a special custom vehicle program to anybody who can afford it. And by ‘afford it’, we mean having tons of cash to spare.

According to Marek Reichman, Aston Martin’s design director, the objective of this whole special customization program is Aston Martin’s way of redefining the parameters of car personalization, meaning that customers have free reign on the design of their car and Aston Martin’s ream of engineers and designers will work on building the customers design – however it may look.

Continued after the jump.

To quote the man himself, he said “There is much more choice in the world. So our cars need to be much more personal. For example, each Rapide requires 200 man hours of work to create. We have a total of 11 stitching options for the interior – and drivers can choose from a huge color palette.”

“To ensure this process runs smoothly, there are very few machines involved in the production of the car, so we can tailor much of the finish to an exact specification. With the One-77 we have taken this philosophy a step further. It is a car built around a stationary chassis, not while it moves along a production line. This means that if we need to, we can swap shapes, interiors, engines or wheels without destroying the production process. It offers us infinite possibilities.”

Just think about, at least for one second, Reichman’s last sentence – “it offers us infinite possibilities” – and let your imagination run wild. Chances are, if you have the resources to shoulder such an expense, that car in your imagination could become as real as a British sports car can get.

Source: Auto Express

What do you think?
Show Comments


  (859) posted on 03.15.2010

It is a real beauty indeed, even the door have its own wonders to amaze people. But what I’m missing is the shiny black paint. For me, the elegance gets its face on the shiny thing.

  (1333) posted on 03.14.2010

well i guess they are just giving their customer waht they want and need.

Car Finder: