Aston Martin Partners With Oman Air For Lagonda Sedan Test Run
So this is what the Aston Martin Lagonda Sedan looks like. It doesn’t look like a typical Aston Martin that much I can see. But more surprisingly, the Lagonda’s first public appearance came as a collaboration with luxury airline Oman Air.
The two companies announced a partnership that basically gives the Middle Eastern airline a free publicity tie up with the British automaker’s new top-of-the-range, luxury four-door super-saloon designed exclusively for the Middle East market. So if you happen to travel in that part of the world, prepare yourself to see a lot of Lagonda-Oman Air billboards.
It’s a stroke of marketing savvy for both companies. Aston Martin gets a top quality airline on its side and Oman Air rakes in whatever interest - and they’re sure to be many - the limited edition Lagonda Sedan will generate in a market that has no shortage of deep-pocketed customers.
As part of their partnership, Aston Martin is sending a Lagonda prototype to do some test runs in Muscat as part of its early testing program, allowing the vehicle to get a good read on the environmental conditions in that region. Don’t be surprised if some of the beautiful people of Oman snap some quality photos of the Lagonda mule. You might even see some of them in these pages at some point in the future.
Click past the jump to read more about the Aston Martin Lagonda
Why It Matters
The collaboration between Aston Martin and Oman Air is the perfect example of two companies with shared passions and objectives for its customers. Both embrace luxury with the same verve and dedication to the finer things in life. It’s about as good a match as you can find between a car company and a burgeoning airline.
And since the Aston Martin Lagonda Sedan is reportedly earmarked for the Middle East, it’s a good idea for the car to get accustomed to the environment in that part of the world. What’s the use of doing test runs in a cold and wet place like London if you’re only sending the car to the desert, right?
The front section of the Lagonda really caught us off-guard because it doesn’t look anything like what we’ve come to assume from Aston Martin. The headlights are thinner than they’ve ever been and the front grille is completely different. But 0ther than these initial photos of the Lagonda Sedan, Aston Martin has done a good job keeping tight-lipped on specific details of the car.
That being said, our guess is that it will carry the same 6.0-litter V-12 engine from the Rapide S. Output should be good for 558 horses and 457 pound-feet of torque,
Don’t worry, we’re going to be on top of all updates involving the Lagonda Sedan when all the details become available.