British automaker sure loves Norse mythology

Aston Martin’s new Project 003 supercar is in line to carry the “Valhalla” name after the British automaker filed trademark applications for the name with the U.K.’s Intellectual Property Office and the World Intellectual Property Organization. Auto guide was the first to dig up the applications, which cover “passenger cars and racing cars and parts and fittings therefor.” Aston Martin’s plan to use the “Valhalla” name isn’t a shocking revelation. Aston Martin’s Chief Creative Officer, Marek Reichman, hinted at the name to Drive more than a year ago at the 2017 Geneva Motor Show, indicating that it could be used on a future Aston Martin model.

Aston Martin and Norse Mythology

Aston Martin Patents "Valhalla" Name, Could Be a Tip of The Hat To New Supercar Exterior High Resolution
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Apparently, Aston Martin’s infatuation with Norse mythology is a real thing. Fresh off naming its first hypercar Valkyrie, Aston’s doubling down on the Norse nomenclature with the trademark filing of Valhalla. For those who don’t know their Nordic mythology, the Valkyries are a group of female warriors who, in addition to being incredible fighters, also carry slain warriors to Valhalla, a massive and majestic hall in Asgard that’s ruled over by Odin.

The symmetry in the use of those two names isn’t lost with Aston Martin.

The automaker applied for a trademark on the “Valhalla” name as recently as October 12, 2018 — that was ten days ago — and it covers “passenger cars and racing cars and parts and fittings therefor.”

The trademark filing doesn’t explicitly say that Aston Martin is going to use it on its next supercar, but previous comments made by Aston’s own Chief Creative Officer, Marek Reichman, touches on plans to use the Valhalla name for an upcoming supercar. The Project 003 supercar presumably has the inside track to carry the Valhalla name, but it’s also possible that Aston Martin uses it on its mid-engined Ferrari 488 fighter, which is also under development under the codename “AM9.”

Aston Martin Patents "Valhalla" Name, Could Be a Tip of The Hat To New Supercar Exterior High Resolution
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Given the hints we’ve received, the Project 003 could be in line to use the “Valhalla” name, in part because of its association with the Valkyrie hypercar. “It’s [the Project 003] the connector, it’s the dot between the Valkyrie and the 488 competitor, and it’s basically about squirting the DNA down to the next version,” Aston Martin CEO Andy Palmer said recently.

“When you see the design language for 003, it’s really interesting. We’re designing 003, and what we call AM9 side by side, so you see that bloodline."

Wherever it ends up, it’s safe to say that the Valhalla will be another crown jewel piece for Aston Martin. The car’s expected status is probably why the automaker also filed a trademark for the name’s use in “toys; games; playthings; model cars; model craft and model vehicles; remotely controlled craft and remotely controlled vehicles; scale model vehicles; scale model kits; GPS guided and/or controlled toys, craft toys and vehicles.”

There’s a lot money to be made with the Aston Martin Valhalla.

Further reading

Aston Martin Patents "Valhalla" Name, Could Be a Tip of The Hat To New Supercar
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Aston Martin Confirms Hypercar Project 003 with a Mystical Teaser.

2020 Aston Martin Mid-Engined Supercar Exclusive Renderings Exterior Computer Renderings and Photoshop
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Read our full speculative review on the 2020 Aston Martin Mid-Engined Supercar.

Aston Martin Patents "Valhalla" Name, Could Be a Tip of The Hat To New Supercar Exterior High Resolution
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Read our full review on the 2018 Aston Martin Valkyrie.

2019 Aston Martin Valkyrie AMR Pro
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Read our full review on the 2019 Aston Martin Valkyrie AMR Pro.

Source: Autoguide

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