It looks like the V12 Zagato Racer won’t be the only Aston Martin model participating in the Nürburgring 24-hour race in Europe and the Spring Mountain 24 hours in Nevada. The Rapide will also be making its presence known at the race, first to demonstrate the durability of Aston Martin’s four door sports coupe, then to help raise money for charity. Surely this has something to do with the fact that the company has been experiencing slow demand for the luxury sports sedan and has since chopped production for the Rapide from 2,000 units all the way down to 1,250 per year. Since they took care of cutting costs - Step One - we’ll do our part in helping them out with Step Two: Marketing.

Julian Jenkins from Aston Martin the Americas, said: "Since its launch, the Rapide has been popular with customers looking for an exclusive sports car with a combination of exhilarating performance, handcrafted style, and added four-door practicality. As well as raising money for Heart for Japan, this 24-hour initiative will give us an opportunity to showcase the endurance capabilities of the Rapide which in turn demonstrates its everyday usability and durability."

"We’re truly excited to participate in this challenge. Since the Rapide made its racing debut at last year’s 24-hour race at the Nurburgring, we wondered how a street version would compare if driven continuously for a day over a closed circuit. Seeing how close we can get to the race distance covered last year will be an excellent measure of the car’s real-world performance."

The Rapide is going to need all of the publicity it can get in order to jumpstart the vehicle’s reputation once again. It shouldn’t be too difficult, though. We are talking about an Aston Martin after all.


What do you think?
Show Comments


  (448) posted on 07.22.2011

Just got here and I hope I can cope up with the updates about its aggressiveness. Let us check its performance once again if this car beats its own record.

  (504) posted on 07.13.2011

I haven’t tracked any of Aston Martin Rapide activities until I browsed this thread. I am hoping also that this will be two different performances.

  (442) posted on 06.24.2011

I think most car manufacturers has also chopped off the production of some cars they’re producing. It’s a one way of saving (1) company (2) the employees (3) their products.

  (594) posted on 06.24.2011

Well, they definitely prepared a lot for us to see during these events. The Ring alone will have two Zagatos running there, and they will also be including the Rapide.

  (401) posted on 06.23.2011

Considering the performance of this baby, I really wouldn’t be surprised if it is able to make a splash in both events. Which makes me wonder why it wasn’t able to make splashes in sales as well.

  (528) posted on 06.23.2011

Actually, I like the Rapide much more than the Zagato. It is really simple looking, but the car is capable of delivering the speed that you want. Though the Zagato also has its own merits.

  (596) posted on 06.22.2011

Well, it’s a good thing that they are fielding out the Rapide more frequently. This one will certainly attract a lot of potential customers and would hopefully boost sales.

  (474) posted on 06.22.2011

Of course they want to get the best out of their car. If they’re participating in the Nurburgring 24-hour race in Europe and the Spring Mountain 24 hours in Nevada, I think they’re doind a good job now.

  (238) posted on 06.22.2011

Well, I have to agree on what you have said though I feel so bored on this production. I wonder on when are they going to choose a successor for this brand?

  (395) posted on 06.22.2011

Is that the official image of this car? Well, I really don’t think that it change a lot compare to its last modification. Its all the same though its a sedan car now. However, as expected from this car it has an impressive speed.

  (331) posted on 06.21.2011

Yeah! This car would be a good choice for executive car. I like the simple and yet aggressive styling of this car. Well, I guess that’s what you get from the Rapide.

  (541) posted on 06.21.2011

haha. it seems that the Aston Martin Rapide don’t want to missed any of this event! Well, I just hope that Aston martin would offer different things on these events.

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