Partnership with Quintessence Yachts finally bears fruit for British automaker

One year after announcing its partnership with Quintessence Yachts, Aston Martin’s first foray into the maritime industry is finally taking shape with the launch of the AM37 powerboat. The 37-foot boat made its long awaited debut at the Larusmiani Concept Boutique exhibition as part of the festivities of the 55th Milan Design Week.

Some of you might recall Aston Martin’s announcement back in April 2015 when it said it was in talks to build the opulent AM37 with the yacht builder and naval architect Mulder Design. It happened sooner than I expected, and now the AM37 is ready for its first close-up. Details surrounding the boat’s make and features read like a luxury list mixed in with state-of-the-art technologies. The wooden decked powerboat comes with a sliding carbon fiber deck cover that can be used to protect the boat’s interior from external forces. It functions much the same way as canvas and elastic materials, except that this one uses the always extravagant carbon fiber material.

It also has a swimming platform and an electronic anchor system that can be used through a 15-inch touchscreen multimedia display. Speaking of systems, the AM37 also has a remote control system that allows the owner to control a variety of appliances inside the powerboat, including the air-conditioning, the refrigerator, and even an espresso machine, that is, if there’s one found in the boat. If there isn’t, the standard cocktail bar should suffice, right? In terms of functionality, the AM37 also features a bimini top, a swimming ladder, and underwater lights.

Meanwhile, power comes in the form of three unique engine options. The base model of the AM37 can use either twin-diesel engines that pump out 370 horsepower each or twin gas engines at 430 horsepower apiece. Then there’s the range-topping AM37 S, which ups the performance ante with a pair of 520-horsepower gas engines. That’s a total of 1,040 horsepower for the top-of-the-line variant, enough to propel it to a top speed of 52 knots, which is about 60 mph on land. That may not seem like much compared to Aston Martin’s lineup of sports cars and supercars, but 52 knots on the open water is fast.

Aston Martin has yet to price the AM37, but considering that the automaker (or should I say boat builder now?) plans to officially launch the powerboat in the latter part of 2016, expect those details to arrive sooner than later.

Continue after the jump to read the full story.

Why it matters

Aston Martin's A37 Powerboat Comes To Life
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Who would’ve thought that not too long ago, Aston Martin was mired in financial trouble. While some of that may still be true, there’s no doubt that the British automaker is doing everything it can to become a player in the industry again. I’m not going to run through the list of cars that Aston has in the pipeline, but those projects, combined with the launch of its first boat, are clear indicators that not all is lost over there at Gaydon.

Now about the A37; it looks beautiful, doesn’t it? If I do say so myself, I think it looks absolutely stunning. Aston Martin clearly outdid itself with its first foray into boat building and if this kind of form holds up, there’s no question that Aston Martin could turn into a player in that field too. Whether that happens is entirely up to how well the A37 does when it goes on sale later this year. If it proves to be a hit, I wouldn’t be surprised if Aston Martin decides on developing a follow-up to that model.

If it doesn’t, well, at least Aston Martin tried its luck in boat building. That’s more than what I can say for other automakers. For now, let’s hope that the A37 proves to be as good as it’s been advertised.

Press Release

Aston Martin and Quintessence Yachts are today celebrating the upcoming launch of the new AM37 powerboat by showcasing its innovative design during the prestigious Milan Design Week, Salone del Mobile.

Aston Martin's A37 Powerboat Comes To Life
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Now in its 55th year, Salone del Mobile is a city-wide design festival, welcoming over 400,000 guests from the international creative community, looking for the latest trends. The exhibition that will be held at Larusmiani Concept Boutique on Via Monte Napoleone from 12 to 18 April will focus on the unique design elements of the AM37. At an exclusive evening event on 13 April, Quintessence Yachts will hold the worldwide preview of the AM37, a powerboat created to capture the performance, handling, comfort and style synonymous with Aston Martin.

The AM37 is the result of years of research and development, challenging the status quo of the nautical world. Fusing the maritime and automotive worlds with the universal characteristics of style and elegance, the core of the AM37 offers the perfect balance of design and engineering, performance and comfort, luxury and functionality.

Aston Martin Chief Creative Officer, Marek Reichman said: “It is true that a beautiful, simple shape is critical to a product’s success but it must also have drama, which is provided by surface language, proportions, and through the choice of exciting materials. The most important attribute for Aston Martin is the language of design and we have transferred this language into AM37. The new powerboat represents the ideal combination of luxurious and technical materials, generating a powerful yet understated finished product.”

Quintessence Yachts Chief Executive Officer, Mariella Mengozzi commented: “At Quintessence Yachts we translate design in functionality and technology to enhance the customer experience. We’re proud to present elements of the AM37 at Milan Design Week, a boat that represents an entirely new concept for the yachting world.”

Aston Martin's A37 Powerboat Comes To Life
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AM Brands Managing Director, Katia Bassi concluded: “The Salone del Mobile is the perfect setting to showcase the design of the AM37, another exceptional project from Aston Martin’s Art of Living portfolio. We are excited to share the fine details and design of the powerboat ahead of its launch later this year.”

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