Aston Martin’s Electric Future Gets Green Light
All-electric RapidE gets nod for 2019 launchby Kirby Garlitos, on
Aston Martin’s plan to build a seven-model range is well-documented, and one of those models has just been given the go-ahead for production. Look out, because the Aston Martin RapidE is finally headed to production. The all-electric sports sedan was first unveiled in concept form back in 2015. From the start, the company had plans to move it past prototype phase and turn it into an actual production model. Two years later, and we finally have a definite timetable from the British automaker.
The full details are still unclear at this point, but from what’s been revealed, it’s looking like we’re two years away from seeing a production version of the all-electric grand tourer. A 2019 timetable has been set for the launch. The RapidE will be developed jointly between Aston Martin and Williams Advanced Engineering. This development is notable because the original plan for the RapidE was for it to be a partnership between the British automaker and Chinese company LeEco. The latter, however, has been mired in financial problems brought about by its ambitious start-up, Faraday Future. With LeEco no longer in the picture, Aston went back to its original partner Williams, which actually had a hand in developing the 2015 concept. Regardless of who it is, what’s important is the RapidE is finally happening. Now we get to see what Aston Martin’s electric car future is going to look like.
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Should be interesting to see how the Aston Martin RapidE is going to turn out
|Aston Martin RapidE Concept||Production version Aston Martin RapidE|
Aston Martin doesn’t appear to have plans to turn it into a high-volume model
On the surface, an electric Aston Martin doesn’t necessarily jive with the British automaker’s history. Aston boss Andy Palmer said so himself when he referred to the international combustion engine as “the heart of Aston Martin for more than a century.” What should be considered, though, is that like most automakers these days, recognizing the importance and potential of an electrified future is something that should be taken seriously. The company understands this and the steps it has taken in ensuring that the RapidE is turned into a production model is a big move in that direction.
Now as far as the car itself is concerned, Aston Martin doesn’t appear to have plans to turn it into a high-volume model. As it stands now, only 155 units are expected to be built and the reasoning for that is the company wants to test the all-electric market first to see how receptive it is to an all-electric Aston Martin.
The RapidE is a far departure from the company’s long-standing image
Considering how popular Tesla has become, it’s no secret there’s a well of untapped potential in this market. Still, Aston is playing it smart by taking a more cautious approach with its own dealings, because not only is the RapidE a far departure from the company’s long-standing image, it could also serve as the bridge that allows Aston Martin to compete in a different segment from what it’s used to.
It’s clear Aston Martin is finally prepared to make the all-electric leap. Here’s to hoping that it lands on its feet and the RapidE becomes the car that the company can build its future around. It’s a tough ask at this point, but if electric cars really are the future, then Aston Martin knows it needs to start on the right foot in that segment.
No pressure, right?