Aston Martin Targets Women Buyers With New DBX Crossover
Now that Aston Martin has committed to building its five-door crossover based on the 2015 DBX Concept, we’re starting to get a better idea about the new model’s business plan. From the sounds of it, instead of marketing to wannabe James Bond drivers, Aston Martin is hoping to attract Jane Bond.
According to a report from Automotive News, Aston Martin’s target demographic for the crossover is “an affluent Californian in her late 30s” – fictionally named Charlotte. Aston Martin CEO Andy Palmer went on to say that the vehicle’s key attributes that will draw “Charlotte” include a tall high ride height, safety, flexibility and interior space.
Aston Martin has not said when its crossover will be ready for customers, but it is planning a complete lineup overhaul over the next five years. The production version of the DBX will play a pivotal role, as Aston Martin looks to practically quadruple its sales volume from the current 4,000-ish units sold in 2014 to around 15,000 globally. Following an example set by Porsche and many other luxury automakers, the extra income brought in by sales of the crossover will allow Aston Martin to get even more creative when it comes its sports cars.
Continue reading to learn more about the Aston Martin DBX.