Aston Martin Throws Down The Hammer On Flipping Valkyrie Reservation Slots
Those who get caught will lose their reservations for the hypercar and get permanently shut out on future special editionsby Kirby Garlitos, on
If any of you happen to have a reserved slot for the Aston Martin Valkyrie, don’t even think about flipping that slot just so you can make easy money out of it. Well, you could still do it technically, but if Aston Martin catches you - a good chance it will - you’ll not only lose your reservation slot, but you’ll also get the door shut on you on any future Aston Martin special edition models. Permanently.
That edict comes from no less than Aston Martin CEO Andy Palmer, who responded to a tweet showing a Dubai-based dealership selling a “build slot” for the Valkyrie. In his own words, Palmer said: "I doubt they have a slot, but if they do and we identify who flipped, they lose the car." As if that’s not enough, if Aston catches anybody with their hands inside the proverbial cookie jar, they also lose out on any future special edition models the British automaker may build. The lesson then here is quite simple: don’t flip those build slots if you want to remain in the company’s good graces. If you do decide to go for it and you end up getting caught, I can’t imagine a worse punishment in this circumstance than losing out on buying the Valkyrie.
Continue after the jump to read the full story.
Don’t cross Aston Martin because you’ll pay for it severely
The recent influx of sought-after, limited edition cars has put the spotlight on the process of “flipping,” or selling the car for a profit directly after taking ownership
The recent influx of sought-after, limited edition cars has put the spotlight on the process of “flipping,” or selling the car (or the chance to own the car) for a profit directly after taking ownership. For a lot of people, the practice is tantamount to an under-handed way of earning money. It’s hard to argue against that position because it affects so many people.
For one, it affects a person’s reputation, especially if he or she is labeled as a flipper. That’s a hard stain to get rid off, especially if the same person is in the actual business of selling cars. Flipping also affects the brand in question, which in this case is Aston Martin. If a company allows this kind of practice, or at least turns a blind eye on it, it’s going to receive a lot of flak for not doing enough to give legitimate buyers a chance to buy the cars that they really want for themselves.
And while we’re at it, the most aggrieved party here is the legit buyer. If they lose out on scoring a reservation, or a build slot in this case for the Valkyrie, they have little choice but to pay an even bigger premium for the hypercar than the reported $3 million price tag Aston Martin is asking for the car. Take its status and its limited volume into consideration and don’t be surprised if the flipped price for the Valkyrie taps into the $5 million range. That’s a lot of extra cost on a car that’s already incredibly expensive to begin with.
Take its status and its limited volume into consideration and don’t be surprised if the flipped price for the Valkyrie taps into the $5 million range
To be clear, there is a part of the flipping business that I understand. It’s hard to identify a person’s rationale for practicing it, so judging why he’s doing it can be a little tricky. Maybe he needs the money more than we think he does, or maybe he makes an actual living off doing this kind of business, sketchy as it may seem to a lot of people.
Still, give credit to Aston Martin for at least attempting to nip in the bud. The Valkyrie, for all intents and purposes, is a hypercar that really deserves to go to people who will appreciate it, use it, and call it their own. It’s not a product that’s meant to be flipped, no matter how appealing that may be.
Read our full review on the Aston Martin Valkyrie here.
Source: Twitter - Andy Palmer