While the current economic crisis has resulted in a few interesting partnership with a number of unlikely automobile manufacturers and other manufacturers weary of risky high priced ventures, the man from Prodrive feels that his super car company can sell premium compact city car for the not so unheard of asking price of $32,000; after all it is an Aston Martin. As part of the English coach builder’s plans to unroll a few new vehicles in order to recuperate some profits the powers at be behind Toyota and Aston Martin have joined forces to create a fashionable compact city car for the crowded narrow streets of densely populated European urban environments. What they ended up with is the upscale Aston Martin Cygnet based on the economical Toyota i.Q.

Aston Martin will sell the Toyota iQ in Europe as the Cygnet
- image 307537

The venture actually sounds like another English sport/luxury hybrid when Mini commissioned the design team at Rolls Royce to produce a series of extremely extravagant small cars. The car’s foundation will be built at Toyota’s factory in Japan and then shipped to the Aston Martin factory in Gaydon where the team of hand built super car interiors will have a go at restyling the lowly Toyota’s interior bringing it up to super car status. Obviously the Cygnet should also wear some unique body work like an Aston Martin style twin vented hood, some flared arches and plenty of winged emblems.

This is a very bold move for the English automaker, attempting to sell a car smaller than a Smart for a little over $30,000. The German luxury automaker Audi has recently admitted to having ahard time justifying a premium hatchback for the U.S. market, dooming whatever chances we might have had for an RS3 stateside. The Vantage should be happy because it can now pass on the title of being the baby Aston; if they can keep production limited and watch the demand skyrocket, they should have no problem selling out of their Cygnet inventory. After all, who would pass up on the chance to buy a brand new Aston Martin for the price of a Nissan Maxima.


Source: 4 Wheels News

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  (797) posted on 07.3.2012

I guess, more for us in store then!

  (402) posted on 06.29.2012

I’m skeptic! Why would an Aston Martin car sell be inexpensive?

  (630) posted on 05.31.2012

Do they have interior pictures of this Aston Martin? I’m just confused on the styles in the interior, if ever they have some. 

  (314) posted on 05.30.2012

I really dislike this because of its eccentric figure.

  (559) posted on 03.13.2012

Ah, this looks extremely alienated. Maybe it is because of the head lamps. Does this even perform well to even cost that price?

  (714) posted on 08.26.2011

Well, I really don’t think that the speed performance of the vehicle is kind of powerful. Plus, the styling is not that great. BTW, I’m excited with the Aston Martin Zagato instead.

  (528) posted on 08.26.2011

The styling of the exterior is kind of bloat loaded. Well, no wonder why there’s no more production for this car. The car is less appealing to me.

  (444) posted on 08.1.2011

The little brother of Vantage is quite an impressive production no wonder why it passed the strict compliance of US market. And I think that it’s a bonus that it comes in cheaper price tag.

  (762) posted on 08.1.2011

I really don’t think that the styling of the car is impressive. However, knowing that this car was also available in US market it makes me to conclude that it was an awesome vehicle.

  (313) posted on 03.25.2011

haha. Nice! It seems that Aston really knows their market. For sure, future buyers can’t resist to have one of Aston Martin’s car for a cheaper price. That’s a sweet deal!

  (727) posted on 03.16.2011

This is the ugliest Aston Mating model that I’ve ever seen! I will agree to pepito_cuervo, that price would definitely can’t justify it! And I think its predecessor is much better compare to this version!

  (449) posted on 01.31.2011

This car is THE stupidest car I have ever seen. What’s the point of selling this car for a minimum of $45,000 when you could spend about $9,000 on the Toyota ...the same car!

  (613) posted on 01.31.2011

I’m really hoping they keep this as a novelty item for Aston owners. That way you know the driver has a sense of humor and it isn’t just some Aston Martin wannabe owner. I for one think its kinda a cool idea.

  (938) posted on 12.6.2010

$32,000 is still tall price. IMO I’ll site my finance onto the Ford Focus Rs or the Speed3 Extreme rather than getting myself of one of this.

  (780) posted on 12.21.2009

I’d say that would be a little expensive compared to the smart cars. It would probably be the label that is making it expensive and a few edge in performance. If I had 32 grand I don’t think I would be spending it in this car. Something bigger perhaps? Something that is worth that much money.

  (88) posted on 10.8.2009

Oh the fun, Hey baby wanna take a ride in my Aston? Of course there will be handbrake turns.

  (868) posted on 10.7.2009

Emphasis on "lots of winged badges." I’d take an IQ sport for half the price.

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