Atieva Rebrands Itself As Lucid Motors, Drops Teasers Of First Model
The car has no name yet, but it’s referred to internally as the Atvusby Kirby Garlitos, on
Just like LeEco, Faraday Future, and NextEV, Atieva Inc. is an ambitious start-up automaker that’s set to take on the challenge of competing in what’s shaping up to be a very competitive all-electric sedan market. But before it can claim a slice of that pie, the company decided to do some in-house reconfiguring of its own, beginning with its own name. Somewhat curiously, the company has rebranded itself as Lucid Motors. Coinciding with that announcement, Atieva, or should I say, Lucid Motors, released the first set of teaser images for the all-electric sedan, codenamed Atvus, that it’s got high hopes for.
The California-based company was coy on the reason behind the name change, opting instead to use the occasion to vaguely promote the EV sedan that it’s touting as a worthy adversary to the current king of the EV hill, the Tesla Model S. Official details about the Atvus are still scarce, but it is known that the vehicle will come with an 87-kWh battery pack that’s expected to help generate more than 900 horsepower. That’s significantly higher than the most powerful variant of the Model S, the 762-horsepower P90D with Ludicrous Mode. It’s also expect to hit 60 mph in around 2.5 seconds, a staggering number that would equal that of the Model S P100DL with Ludicrous Mode.
No information has been mentioned publicly about the car’s range, but in a conversation with CNET company CTO Peter Rawlinson indicated that the battery tech and dual motor system it’s preparing for the car will make it possible to get over 300 miles of range with the chance of hitting 400 miles for potential range-topping variants. Either way, range is going to be just as important a factor on how potential customers will look at the Atvus.
For their part, the teaser images that were revealed matches up with descriptions shared by CNET’s Wayne Cunningham, who paid a visit to the company’s headquarters in Menlo Park, California. According to Cunningham, the company’s VP for Design, Derek Jenkins, highlighted certain design aspects of the Atvus, beginning with a low, short front-end, a glass canopy that covers the roof, and a sedan-like stance. The model will also reportedly get LED headlights with micro-lenses, which is a technology that Lucid Motors is developing in-house.
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The brand appears to have the right people leading it
Difficult as it is to gain entry into a market that’s still growing into its own, Lucid Motors has the right people running it. For instance, the brand’s first model is being spearheaded by Peter Rawlinson, who, in addition to serving as the company’s Chief Technical Officer, also has a significant background with Tesla, having been a former vice president in the company in addition to being the chief engineer of the Model S. In other words, the man knows his way around electric vehicles.
With Rawlinson at the helm, Lucid Motors has also gained significant contributions from an employee base that predominantly worked for Tesla in the past. Then there’s design chief Derek Jenkins, who penned the design for the current-generation Mazda MX-5.
From this perspective, Lucid Motors looks to be set up pretty well to not only gain successful entry into the electric car market, but to stay there when the market matures and becomes the industry heavyweight that it’s poised to become.