The Audi A1 was at the center of a pretty embarrassing incident in Belgium a week ago after a marketing stunt to promote the premium hatchback’s versatile maneuverability ended up with the A1 flipped over on its side.

How exactly did the A1 get in such a precarious position? Turns out, the car was doing a public demonstration at Cinqunanteaire Park in Brusells where it was giving free rides up-and-down a halfpipe to show the car’s versatility. Everything was going great for the first three days of the demonstration. On the fourth day, however, things went horribly wrong as the stunt driver nosed into the wall, causing the car to flip on its side.

Audi tried to suppress evidence of A1’s hilarious episode, but as is the case with the Internet these days, somehow it’s going to find itself online for the entire world to laugh at. In fairness to Audi, this incident isn’t anywhere close to being as embarrassing as the one Volvo endured when it was showing off the new S60 sedan in front of hundreds of auto journalists. That one literally had throngs of media snapping photos and recording the whole spectacle. Doesn’t mean we are not going to show off this spectacle any less though.


Source: Autoblog NL

Kirby Garlitos
Automotive Aftermarket Expert -
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
About the author
What do you think?
Show Comments


  (858) posted on 10.22.2010

haha.. stupid Audi. they just make their name funny

  (274) posted on 08.15.2010

Another Epic fail, The A1 is really good though if you’ve tried it personally.

  (858) posted on 05.27.2010

Yeah, their marketing is not happened when they wanted to happened.

  (544) posted on 05.26.2010

hahah maybe he think he’s got a wings but good thing stunts didn’t cause to much accidents.

  (331) posted on 05.25.2010

Oh that was an unexpected stunts. Is he going to try the Mercedes Benze SLS did?

  (815) posted on 05.24.2010

What the **ck happened? Is the driver thinking of a motorcross or something?

  (16) posted on 05.24.2010

i dont understand what were they trying to do , is it like coping the SLS AMG stunt or what , and if so are they really that stupid

  (18) posted on 05.24.2010

WAY TO GO IDIOTS...WHAT DO YOU DO FOR AN ENCORE? apprently someone at audi didn’t take Physics because if they did they would know car+inclind+low speed=an overturned car.. hmm rocket scientists they are not.

  (42) posted on 05.24.2010

only one way to put this into words laws of gravity took over here. this why al cars to keep the ruber side down

  (68) posted on 05.24.2010

the driver probably thought he was driving a BMW, a car that’s a lot better handling than audi lol.

Car Finder: