We’re taking a break from all the hoopla surrounding the Frankfurt Motor Show to give some bit of good news to all Audi enthusiasts in America.

Boys and girls, the Audi A1 is headed to the US.

That news comes according to Peter Schwarzenbauer, head of Audi’s sales division. The decision to bring the A1 to the US came as a result of the company’s intent to give the MINI some stiff competition in the American market. Incidentally, MINI is owned by BMW – Audi’s local rival in Germany – so it was pretty much easy to put two and two together.

If you don’t know, Audi has set its sights on global auto domination by 2015 so its staking all efforts in ensuring that it surpasses heated rivals BMW and Mercedes in all the important global auto markets, the biggest of which, is, of course, the US.

Truth be told, Audi has a tall order in front of it if it wants to overcome Mercedes and BMW in America, especially when you consider the strong market hold BMW has in the US.

But then again, you don’t get to the top without having to work for it; so you can expect that the Audi A1 won’t be the last Audi to be released in the US in the coming future.


Source: Bloomberg

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