It was no big surprise when Audi confirmed at the Geneva Motor Show that its wagon/crossover A4 allroad would not be part of the U.S. lineup. The limited market and the failure of the A6 allroad seemed like an easy decision to keep the car off the wagon-fearing shores of North America. But now that Subaru has a new Outback on the way, everything may have changed.

The Truth About Cars has a source within Audi North America who said, “Audi believes there’s a large number of U.S. Outback owners who’re tired of the brand. Customers who want the same sort of vehicle, only better.” Now the A4 allroad mat be in U.S. showrooms as early as September.

Audi sells the A4 allroad in Europe starting at €37,100 (about $49K at direct current rates), and the current Outback starts at $22,295. Last year Subaru sold 44,280 Outbacks, so is this market big enough for Audi to skim the cream off the top?


Source: thetruthaboutcars

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  (421) posted on 04.16.2009

Surely assuring the marketability of the product will only be determined one tested. I think Audi is making a decision here to become an alternative or maybe better, a competitor for Subaru. This will give a fresher auto market for the the two in the US for sure.

  (314) posted on 04.16.2009

The Audi A4 offers many standard safety features, including Bosch 8.0 Electronic Stability Programme (ESP) with Anti-lock Braking System (ABS), side airbags in the seats, ’sideguard’ curtain airbags, and its optional quattro four-wheel drive system. It also received the Insurance Institute for Highway Safety (IIHS) "Top Safety Pick For 2007". If I am an American buyer I would surely consider this one. It could be a fresh market after all for Audi 4.

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