Audi A5 - world premiere
Visitors to the world premiere of the Audi A5 were greeted by “A yelled hello”. The name of the band “Yello” derives from these three words. Boris Blank and Dieter Meier, both from Switzerland, compose electronic music from sounds samples – and are providing the musical backdrop to Audi’s press event during the Geneva Motor Show. Their compositions are furthermore a foretaste of Yello’s new album, which is set to be released this year.
The music that Yello produces symbolises progressiveness and perfection. The two musicians’ work is defined by the experimental creation of technically perfect sounds. Yello has composed the music for the new Audi A5 commercial. The campaign will be launched on German TV at the end of May 2007 and then worldwide too.
The duo’s association with cars goes back a long time – and was responsible for the birth of Yello. At the end of the 70’s, Boris Blank was recording engine sounds at a test lab for cars and using them for his compositions. He played these to the avant-garde artist and filmmaker Dieter Meier, and the first songs were born out of these sound experiments. Their first single made Yello successful in the USA, and worldwide recording contracts followed. In addition to 15 albums, the duo produced music for feature films, television programmes and commercials.
The most famous piece of music composed by Yello is “Oh yeah” from the album “Stella” (1985) which is used time and time again in TV programmes and film productions, such as “Ferris Bueller’s Day Off” and “The Secret of my Success”. The fact that a remix of “Oh yeah” stormed the American dance charts in 2006 and made it to number one proves that Yello is still on the cutting edge.