Thanks to a design that features an elegant yet sporty proportions featuring a long engine hood, a low, sweeping roofline and prominent lines on the flanks that create an overall dynamic appearance, the new Audi A6 was awarded with the 2011 EyesOn Design title at the 2011 Detroit Auto Show.

It’s the fourth time in the past three years – a remarkable achievement in every sense of the word – that Audi has scooped up an EyesOn Design award for one of their vehicles.

For this year, the new A6 was recognized with the “Best Production Vehicle” design displayed at the event, further strengthening Audi’s increasing position as one of the world’s best in automotive design.

In accepting the EyesOn Design trophy, Achim Badstuebner, head of exterior design for AUDI AG, was pleased with the reception the A6 received from the panel of judges. “This is strong feedback that we have done our homework," he said.

Over the past few years, Audi has scooped up EyesOn Design awards at an impressive rate. Back in 2009, Audi bagged two awards for “Best Production Car Design” with the Audi R8 V10 and “Best Concept Vehicle” for the Audi Sportback Concept, the same concept that later became the inspiration for the A7 Sportback. A year later at the 2010 NAIAs, Audi picked up from where they left off by winning another “Best Production Car Design” title with the Audi A8 luxury sedan.

Make that four in three years for Audi with the new A6. From the looks of things, it’s going to take a lot more from its competitors to take the mantle off of Audi in the near future.

Press Release after the jump

New Audi A6 wins prestigious EyesOn Design award at Detroit Auto Show

  • Redesigned luxury sedan ‘Best Production Car Design’ recognition
  • Audi has won four EyesOn Design awards in the past three years
  • The new Audi A6 will reach U.S. showrooms by Fall 2011

For the fourth time in the past three years, an Audi model has won a prestigious EyesOn Design Award recognizing the best of automotive design displayed at the North American International Auto Show in Detroit.

This year the panel of judges recognized the redesigned Audi A6 as the “Best Production Vehicle” design displayed at the Detroit show, which ranks among the world’s premier automotive exhibitions.

“This is strong feedback that we have done our homework," Achim Badstuebner, head of exterior design for AUDI AG, said in accepting the EyesOn Design trophy.

Audi has received four EyesOn Design Awards over the past three years.In 2010, EyesOn Design judges gave the same award to the new Audi A8 luxury flagship sedan, which went on sale in the U.S. in late November 2010. The production car design award went to the Audi R8 V10 in 2009 and that year’s award for “Best Concept Vehicle” design went to the Audi Sportback Concept, which was shown in Detroit in 2009 and provided significant style cues to the sleek lines seen in the all-new Audi A7 due to arrive this Spring.

The design of the new Audi A6, which goes on sale in the U.S. this fall as a 2012 model, embodies athleticism and elegance. The sedan is 16.14 ft. long and 6.14 ft. wide, but just 4.79 ft. high – sporty proportions that are unrivaled by the competition. The long engine hood, the low, sweeping roofline and the prominent lines on the flanks create a dynamic overall appearance. Optional LED headlights emphasize the striking expression at the front.
The roomy interior of the new Audi A6 echoes the sinewy style of the exterior. The salient element is the “wrap-around” – an inlay encircling the driver and the front-seat passenger.

The elegantly curved dash panel places the driver at the center of the interior.
Every detail of the interior is a testament to the care that Audi invests in carmaking. All materials, including an innovative layered-wood veneer, have been selected and crafted with the utmost care. As an option, the front seats can be equipped with ventilation and massage functions. Classy ambient lighting in the lighting package provides small points of light throughout the interior.

Much of the body of the new Audi A6 consists of aluminum and high-tech steels, rendering it exceedingly light, stiff and safe. State-of-the art design methods and materials ensure extremely low interior noise levels.

Leading the judges drawn form the auto industry and design academic programs were Willie G. Davidson – Harley-Davidson, EVP & Chief Styling Officer; Tom Matano, Academy of Art University, Executive Director of Industrial Design; and Jack Telnack, Ford Motor Company, Global VP of Design (Retired).

Other finalists for the EyesOn Design Best Production Vehicle Award in 2011 were the Bentley Continental GT, BMW 6-Series Convertible, and Hyundai Veloster.

EyesOn Design at the North American International Auto Show is sponsored by the Detroit Institute of Ophthalmology (DIO) as part of the EyesOn Design series of events. The DIO is a not-for-profit that aids the visually impaired and facilitates research related to the eye. Each year, they host the EyesOn Design automotive exhibition at the Edsel and Eleanor Ford House in Grosse Pointe, Michigan that also focuses on design. The show is recognized by its peers as one of the best classic car shows in the country. The DIO enjoys a close relationship with automotive designers through the EyesOn Design events and by understanding the correlation between design and the eye.


Audi of America, Inc. and its 272 U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2009 Audi outsold all other luxury brands in Europe, while in the U.S. market Audi posted the largest market share gain of any luxury automotive brand. Between 2010 and 2012 the Audi Group is planning to invest around €5.5 billion, mainly in new products, in order to sustain the Company’s technological lead. Visit or for more information regarding Audi vehicle and business issues.

Source: Audi

Kirby Garlitos
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Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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  (379) posted on 03.15.2011

talking about the design, I think Audi always have this sporty and luxurious looks.
Congratulations to creative team for winning the “ Best Production Car Design”. Hope this would keep them inspired and continue they good output.

  (386) posted on 03.14.2011

Yes, that car definitely deserves the award. Its design is so simple, yet it is able to get the attention of those around it.

  (701) posted on 01.19.2011

The Germans are getting kicked by the French. Way before this we should get the DS5 hybrid, with hydropneumatic suspension.

  (806) posted on 01.19.2011

Don’t buy anything from a old car producer and especially don’t wait 4 years as suggested by this site before buying something interesting. These are too old companies to change anything, too conservative and they don’t learn easilly and they don’t want to admit their errors.

  (309) posted on 01.17.2011

the design of the new A6 is more elegant and classy than the previous one thanks to the long engine hood, low sweeping roof line and prominent lines and vector design to make it more aggressive and sporty with a touch of Elegance.

  (291) posted on 01.17.2011

this is the forth time in the past three years, another remarkable achievement in every word that audi says. audi has scooped up another great design for the audi A6. Kudos to audi.

  (765) posted on 01.16.2011

well we’re talking about audi here so expect that audi will give you a satisfying vehicle, if you’re looking for elegant, classy and sporty car look no more choose audi..

  (477) posted on 01.16.2011

what an elegant curve for this car, every details of the interior represents how the audi invest in their car making. all the materials they used here is carefully selected and installed with out most care. every cent is truly worthy to spend with audi.

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