The system will communicate with traffic light system in select areas as early as 2017

Audi likes to believe it is changing the world for the better, and it has now announced the latest development in its Audi Connect Prime services. This newest feature, which is being offered in conjunction with Traffic Technology Services, is called Traffic Light Information, and will apparently allow equipped Audi models to connect with the traffic light infrastructure in certain cities. The 2017 Audi Q7, Audi A4, and A4 Allroad will be the first models to get this new technology.

To put things simply, this technology will allow the car to receive real-time signal information from advanced traffic management systems across the United States. The link is created via the on-board LTE data connection and Traffic Technology Services’ company servers. For now, this feature will allow equipped vehicles to display the amount of time left before a traffic signal changes from red to green. It will be displayed in the driver information center and on the heads-up display if equipped.

Pom Malhotra, the General Manager of Connect Vehicles, said, “This feature represents Audi’s first step in vehicle-to-infrastructure integration. In the future, we could envision this technology integrated into vehicle navigation, start / stop functionality and can even be used to help improve traffic flow in municipalities. These improvements could lead to better overall efficiency and shorter commuting times.”

The city side of these services are set to roll out in fall of 2016 in select “smart cities” and metropolitan areas and new areas will be added “through 2017 and beyond.” Q7, A4, and A4 Allroad models built after June 1st will have the feature available when equipped with Audi Connect Prime services.

Keep reading for the rest of the story.

Why it Matters

Normally I’m all about new technology and connectivity, but I don’t really see what the big deal is with a traffic light information system. It has no real benefit for people in the short term, as I don’t believe knowing how much time you have before the light changes to green really matters. Of course, those who like to race on the streets will surely love the ability to time the green light down to the second. The problem is, too many people like to fly through “yellow” lights and if you have some kid in daddy’s A4 impatiently watching the timer hit zero instead of the traffic, it could lead to an accident. In the future, however, this will be of huge importance for fully autonomous cars, as they will need this connectivity to know when to stop and go. So, in the long run, this service could be of heavy importance, but for now, I think it is just another pointless service that people will opt for just because it is available.

Press Release

New Traffic light information system communicates with municipal traffic signals to inform the driver when traffic lights turn from red to green.
Traffic light information system is first step in vehicle to infrastructure
(V2I) integration, set to launch in select smart cities this fall in the U.S.
System will be available on select 2017 Audi Q7, A4 and A4 allroad® models with Audi connect®.
Audi of America in conjunction with Traffic Technology Services (TTS) will be launching the first V2I technology called Traffic light information that will be arriving on select 2017 Audi Q7, A4 and A4 allroad® models this fall.

“Continuous innovation in connected car services and advanced driver assistance systems that enrich and improve the customer experience is at the core of the Audi brand and our collective future,” said Scott Keogh, President, Audi of America.

Traffic light information, an Audi connect PRIME feature, enables the car to communicate with the infrastructure in select cities and metropolitan areas across the U.S. The car receives real-time signal information from the advanced traffic management system that monitors traffic lights. The link between vehicle and infrastructure is routed via the on-board LTE data connection and Traffic Technology Services, Inc. servers.

While waiting at a connected traffic light, the driver information system in the instrument cluster, as well as the head-up-display (if equipped), indicates the time remaining until the signal changes to green.

"This feature represents Audi’s first step in vehicle-to-infrastructure integration," said Pom Malhotra, General Manager, Connected Vehicles. "In the future we could envision this technology integrated into vehicle navigation, start / stop functionality and can even be used to help improve traffic flow in municipalities. These improvements could lead to better overall efficiency and shorter commuting times."

Audi of America will begin to roll out the new Traffic light information as part of its suite of Audi connect PRIME services later this fall in select smart cities and metropolitan areas across the country through 2017 and beyond. The feature is available on 2017 Audi Q7, A4 and A4 allroad® models built after JUNE 1st, 2016.

Traffic light information is the latest in a line of pioneering connected car innovations by Audi. In 2010, Audi was the first manufacturer to offer a broadband enabled vehicle. Since then, Audi connect® has continued to expanded on its industry-leading services and capabilities. In 2014, Audi was the first manufacture to offer 4G/LTE Broadband connectivity. Strategic partnerships and a proprietary scalable infotainment architecture has allowed Audi to continuously offer our customers the latest in mobile connectivity solutions.

For more information, please visit www.audiusa.com.

Always obey speed and traffic laws. The feature is not a substitute for safe and attentive driving. See Owner’s Manual for further details, and important limitations.

Connect PRIME services are optional, may require an additional subscription with separate terms and conditions, and should be used only when it is safe and appropriate. Trial or paid subscription required. Connect PRIME services require vehicle cellular connectivity and availability of vehicle GPS signal; certain services collect location information, see Terms of Service for information about how to disable. See Terms of Service, Privacy Policy, and other details at www.audiusa.com/audiconnect- privacy and www.audiusa.com/audiconnect-terms. Connect PRIME services should only be used when it is safe and appropriate.

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