Audi fears smaller Porsche SUV may destroy Q5

2004 Porsche 911 Cayenne (996)
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Automotive politics in full swing. As Porsche increases its stake in VW from 31 percent to more than 50 percent, its earlier plans of making a smaller SUV based on the Audi Q5 has aroused. And news is out from Ingolstadt that Audi’s board members are against this proposition as they fear it might impact Q5’s sales.

Porsche’s Chairman Wendelin Wiedeking, for many years, has been trying to strike a deal with Audi to bring out a five-seater SUV. The Q5 was what he exactly had in mind. The Porsche Cayenne and the Audi Q7 were developed and are built on a common platform. Wiedeking’s idea of making it happen again with the Q5 has apparently not pleased the board members at Audi.

The Porsche Cayenne and Audi Q7 are in their own leagues even though they share the same platform. Porsche should stop buying such lame stories and go ahead with developing their own stuff and now with the increase in their stake, it is bound to happen anytime soon. I mean, who wouldn’t want to buy a mini-Cayenne? And once they bring out one, it would definitely destroy the BMW X3.


Source: Auto Week

Shrawan Raja
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