Audi posted some fun renderings of an Audi Q3 with a unicorn horn on social media, and it got so much attention that the German company decided to bring the “Qnicorn” to life and cruise around the streets of Washington DC. It’s certainly an interesting take on Halloween costumes, and at least the company didn’t get burned like BMW did when it tried to troll Mercedes.

What is the Audi Qnicorn?

Besides, even if they did, you wouldn’t be able to afford the fuel for it. Some social media goers suggested that it runs on unicorn tears, but we have it under good authority that it actually runs on unicorn farts, and you know how hard it is to mine those – you have to feed a unicorn magic beanstalk beans, then collect the noxious gas from the unicorns ass with the vacuum found in the back of a Honda Odyssey. And, yes, it needs to be that specific vacuum. The one you have at home won’t work. Seriously, we’ve tried it at Topspeed, and it’s a very delicate process. Our editor Sidd actually had a mishap and got sprayed with unicorn crap – it was a very messy, albeit, colorful situation. The poor guy still sees the world in rainbow colors from one eye.

Back to the point at hand, this feels like a fun way to promote the Q3, but in Audi’s words, the Audi Q3 is “a true unicorn of the compact-premium SUV segment.” It went on to say that “the Audi Q3 attracts younger buyers, to the Audi brand with fresh design and everyday functionality.” That’s cool and all, but I don’t think Audi completely understands what a Unicorn is. A Unicorn is a “mythical creature that’s impossible to catch,” right? I guess the German giant’s marketing team forgot to do the research on that one. It’s okay, though. It still turned out better than BMW’s Halloween shenanigan, which was equally unresearched, given the social response.

For what it’s worth, the Q3 is one of the newer additions to Audi’s lineup, and it’s a new competitor for the compact market. It’s actually quite affordable for a model of its stature, starting at $34,695 after destination fees with a fully loaded model staying below the $50,000 mark. With 228 horsepower and 258 pound-feet of torque from its 2.0-liter four-banger, it’s pretty quick to get up to speed as well, although you’re stuck with an eight-speed automatic. Of course, if you don’t like the boxy nature of the Q3, you can always go for the Q3 Sportback – that one is a real looker with the same power output and performance.