Audi’s got its sights set on becoming the world’s number one luxury automaker and, if you’re one to have faith in Audi CEO Rupert Stadler, that scenario may come sooner rather than later.

In an interview with Automotive News, Stadler made it poignantly clear that Audi is fast on the heels of BMW and, in a few years time, the Ingolstadt-based automaker will supplant its local rivals on top of the luxury car hierarchy.

“Our target is to become the leading premium brand in the world,” he said. “It won’t happen in 2010. It won’t happen in 2011. But it will definitely happen.”

Stadler’s words aren’t made by a CEO that’s doing more barking than biting; he’s got the facts to back it up too. So far, Audi sales in 2010 compared to the same time frame last year are already 20% higher, having already sold 450,000 vehicles this year alone. Sales in America for Audi vehicles have also spiked by 30% from its 2009 numbers, and that’s not even counting the 200,000 or so vehicles that could find is way to China before the end of the year.

Add those numbers to an overwhelming interest in the brand’s much-hyped A1 premium compact and the impending release of a perennial hot-seller – the Audi A7 – as well as a new Q3 next year, and it doesn’t seem to be far-fetched to think that now Audi may be gearing itself up to overtaking BMW in the near future.

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Source: Auto News

Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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2 comments:

  (648) posted on 07.5.2010

I’m Not surprise, they came out with so fun and new model within the last couple of years. The new Audi R8, R8 V10, upcoming R4, new S5, and RS5 coupe so I was expecting this from Audi.

  (858) posted on 07.4.2010

Volkswagen and Audi is planning to be the largest automaker in 2018.. with the issue of Toyota there is no doubt that they can reach their visions on time or less.

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