Audi hopes it "sports car" model will help the sales
Audi plans to boos its sales in the future. How they’ll do that? By " spicing up its image with dream cars, adding sporty, exciting vehicles that lure more people to the brand." Three models are already on their way to the US market: the R8, the RS4 and the S5.
The midengine, 420 hp, R8 is on sale starting September at a price of $110,000. Next month, Audi will add a new model to its high-performance division: the $82,675, 420-hp RS 4 cabriolet. And finally starting mid-November the $51,275, 354-hp S5 performance sports coupe will be also available.
But Audi won’t stop here: few other sports-cars are also in the pipeline. The A7 coupe, positioned above the A6 models, has been confirmed. It is likely to debut in the next several years, along with an S7 high-performance model. RS versions of other cars also are expected.
Audi expects to deliver about 300 R8s this year and 1,000 to 1,200 units in following years. The R8 is back-ordered through the end of next year. "We are headed for another record sales year, and our incentives average about $3,000 a car — over the past three years we have been able to keep our spending relatively stable," Marc Trahan, Audi’s No. 2 U.S. executive says.
Source: Automotive News