Enter Project Artemis

As polarizing as it is, Tesla has a great merit in the whole dynamics that sit behind the current wave of electric cars reaching the market. In simple words, Elon Musk’s company acted as the spark that ignited the trend.

Sure, some external factors such as Dieselgate only added more momentum to the EV movement, but credit must be given to Tesla nonetheless. From that point of view, it shouldn’t come as a surprise that Audi is hot on the trails of Tesla as it looks to “catch up” with the electric car maker.

What does “catch up” mean, exactly, in this context?

Audi Is Dead Serious About Catching Up With Tesla
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Essentially, Audi is cranking its electrification efforts up a notch (or two) with the intention of developing and building a “next-generation electric car.”

According to Carscoops, VW Chairman Dr. Herbert Diess was adamant during the company’s annual general meeting that Audi “has started the race to catch up with Tesla.”

How? By forming a small team of specialists who would work on the said upcoming EV.

The car itself is slated to arrive in 2024 and to back the development, Audi has created what we know as the Artemis Project.

In addition, the carmaker is working with Car.Software.Org, which has the task of coming up with the necessary software.

The same outlet reports that this new electric vehicle will use the upcoming VW.OS operating system, which will eventually trickle down into other VW Group products.

What is the Artemis Project?

Audi Is Dead Serious About Catching Up With Tesla Exterior
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The Artemis Project is the high-tech program that will support the R&D process of Audi’s new electric car. It will be led by Alex Hitzinger, currently in charge of VW’s autonomous driving division, who also aided with Porsche’s successful LMP1 campaign at Le Mans between 2015 and 2017 from the position of technical director.

Headquartered in Ingolstadt, Project Artemis will likely oversee and handle the development of other Audi electric cars in the future. After all, the VW Group is planning to build no fewer than 75 electric cars by 2029.

Here’s what Audi says the Artemis Project will be:

Audi Is Dead Serious About Catching Up With Tesla
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"Artemis will focus on new technologies for electric, highly automated driving with a specific model reference. Its first task is to create a highly efficient electric car that is scheduled to be on the road as early as 2024. The creative team will also develop an extensive ecosystem around the car, thus designing a new business model for the entire usage phase."

Source: Carscoops

Tudor Rus
Assistant Content Manager - Automotive Expert - tudor@topspeed.com
Tudor’s first encounter with cars took place when he was only a child. Back then, his father brought home a Trabant 601 Kombi and a few years later, a Wartburg 353. At that time, he was too young to know how they worked and way too young to drive them, but he could see one thing – each of them had a different ethos and their own unique personality. As time went on, he started seeing that in other cars as well, and his love for the automobile was born.  Read More
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