Audi’s push for electrification might throw some of its loved models under the bus

Audi isn’t showing signs of slowing down its involvement into the electric car movement, which means some of its former standout cars might have to suffer in the long term, including the R8 supercar and the TT sports car.

Audi Is Unclear On The Future of the R8 and TT, And It Could Mean Bad News Is Coming Exterior
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Speaking to Top Gear, Audi’s global chief of sales and marketing, Hildegard Wortmann, said that this year her company plans to launch more EVs than ICE-powered cars. In addition, Audi aims to offer "the biggest choice of EVs of any premium manufacturer."

"It’s a strong commitment. The future is electric. By the end of 2025 we [Audi] will have 20 EVs, plus more plug-in hybrids," added Wortmann.

Audi Is Unclear On The Future of the R8 and TT, And It Could Mean Bad News Is Coming Exterior
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The Audi official also had a little something to say about the brand’s current approach in finding new niches and launching SUV-coupes, which she claims has to happen as customers change and "you have to go for new segments."

That said, Top Gear also asked about the future of the R8 and the answer might not be to everyone’s liking. While Wortmann recognizes that the R8 is an icon, she sees it as an icon of the past. Which means whatever model comes to replace the R8 must be more than just an R8 with an electric motor.

Audi Is Unclear On The Future of the R8 and TT, And It Could Mean Bad News Is Coming Exterior
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Moreover, the future of the Audi TT seems uncertain as customers have moved away from roadsters. On the bright side, Wortmann also concluded that Audi has a history of launching "emotional models" and that they still have "lots of ideas."

Our take? Audi won't drop sports cars in the future, but our guess is that Ingolstadt is working on a way to reinvent itself as far as emotional cars stand.

Recent concepts - think the GranTurismo-bound Vision GT and the PB18 - and real cars like the e-tron GT show that Audi is still game when it comes to design and technology.

Audi Is Unclear On The Future of the R8 and TT, And It Could Mean Bad News Is Coming Exterior
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So, while Audi might decide to sacrifice some of its iconic models like the R8 and TT, we might get reinterpretations of those said cars. Time will tell.

Audi R8 V10 specifications
Engine(s) 5.2 FSI, 10 CYL
Transmission quattro® 7-speed S tronic®
Horsepower (hp) 562
Torque (lb-ft) 406
0-60 mph (sec) 3.4
Top track speed (mph) 201
Curb weight (lb) 3,715
EPA estimates (city/highway/combined) 13/20/16
Tudor Rus
Tudor Rus
Assistant Content Manager - Automotive Expert - tudor@topspeed.com
Tudor’s first encounter with cars took place when he was only a child. Back then, his father brought home a Trabant 601 Kombi and a few years later, a Wartburg 353. At that time, he was too young to know how they worked and way too young to drive them, but he could see one thing – each of them had a different ethos and their own unique personality. As time went on, he started seeing that in other cars as well, and his love for the automobile was born.  Read full bio
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