Remember a few months ago when we announced Audi would be holding a contest called the "Stark Expo & Audi Present: The Tony Stark Innovation Challenge?" Well, the winner of that contest has been chosen and it is an MIT Graduate Student by the name of Natan Linder.
The “Tony Stark Innovation Challenge” was thought up to persuade individuals to come up with ideas to create better living through the use of technology. Contestants had to submit a two minute video outlining their idea and then get as many people as they could to rate, comment, and discuss their video through the use of Facebook, Twitter, MySpace, and any other social media.

Natan Linder was chosen for his invention, the LuminAR. The LuminAR is a digital bulb with built-in Internet technology that can project web content onto any surface. The web content is displayed by the use of an extending robotic lamp arm.

"There is a transformation that happens from what you see in movies and how you perceive robotics. They eventually become things that we use everyday," said Linder. "This is the idea that really drew me to the contest because—aside from being a fan of Iron Man—it represents a vision that I feel really connected to."

Linder will receive $15,000 to develop his invention in addition to many other awesome prizes including a four-day trip for two to California including air transportation, hotel, and meals and a day at the Audi Sports Car Experience to drive Tony Stark’s favorite car, the Audi R8 on a racetrack.

Check out the press release with the full list of prizes after the jump.

Press Release

In celebration of Audi’s integration in Paramount Pictures and Marvel Entertainment’s Iron Man 2, Audi of America, Inc., announced the winner of its social media competition "Stark Expo & Audi Present: The Tony Stark Innovation Challenge." MIT Graduate Student Natan Linder will receive $15,000 in funding to develop his invention, LuminAR, a digital bulb with built-in Internet technology that can project web content onto any surface. With the extension of a robotic lamp arm, LuminAR becomes a mobile internet projector. A video describing his invention can be viewed at http://audi.us/TonyStarkWinner.

"The Tony Stark Innovation Challenge" was designed to mirror Tony Stark’s desire to take Stark Industries in a new direction, using vast intellect and resources to eradicate problems through technology. Participants submitted videos with their concepts, and users rated the ideas.

"The Tony Stark Innovation Challenge has fulfilled Audi’s goal to provide support to a forward-thinking innovator who can make the world a better place through technology," said Scott Keogh, CMO of Audi of America. "LuminAR is a progressive product that brings technology closer to the user."

Linder’s LuminAR submission was one of the highest rated videos and received 132,112 views on YouTube, the most out of all the submissions received. The video then became one of two finalist videos judged by Audi of America executives, where it received the highest ranking. The runner-up video was created by Bobby Triantos, who will receive $5,000 in funding for his in-car Heads-up Augmented Reality Projection System concept.

"There is a transformation that happens from what you see in movies and how you perceive robotics. They eventually become things that we use everyday," said Linder. "This is the idea that really drew me to the contest because—aside from being a fan of Iron Man—it represents a vision that I feel really connected to."

Linder, who is a first year Masters student in the Fluid Interfaces group at the MIT Media Lab, aims to fully develop LuminAR in three to five years. He envisions the product becoming as common as everyday light fixtures. As a ten-year industry veteran of computer science and product design, Linder worked for Sun Microsystems, and was the co-founder of Samsung Electronics Israel R&D Center where he served as its Mobile R&D General Manager. He was also an Entrepreneur in Residence at Jerusalem Venture Partners, a leading VC in Israel. Prior to joining the Fluid Interfaces group, Linder was the Lead UI Designer at Heartland Robotics.

Linder will receive:

- * $15,000 in funding to develop his concept

- * His experience documented and featured on www.audiusa.com

- * A four-day trip for two to California including air transportation, hotel and meals

- * Transportation in the latest innovation from Audi, the 2011 A8

- * Spa treatments, tailored cocktail attire, and grooming to perfect his Stark style

- * A tour of Audi Design Center in Santa Monica

- * A VIP day with the ICON Aircraft team, joining them in flight and water testing of the innovative ICON A5 aircraft (one of Tony Stark’s toys)

- * A day at the Audi Sports Car Experience to drive Tony Stark’s favorite car, the Audi R8 on a racetrack

Tony Stark is seen throughout Iron Man 2 in his Audi R8 Spyder, the new soft top convertible version of the R8 super car which was featured in the first Iron Man. In addition to the R8 Spyder, the A8 sedan is also showcased in the film.

What do you think?
Show Comments

6 comments:

  (600) posted on 04.18.2011

Have you thought of joining this challenge? I absolutely love watching all the videos and seeing all images of this contest. Again, Congratulations to the winner!

  (1333) posted on 08.31.2010

agree on that, i bet he really pushed his parent’s pocket to supply him some materials.

  (367) posted on 08.18.2010

Congratulations to Natan, Tony Stark could also get the ride for other Ironman movies.

  (666) posted on 07.14.2010

I bet this dude spent a lot of Benjamin just to make this robotic arms come into life.

  (939) posted on 07.12.2010

Impressive, I bet natan had put his time and dedication to make this robotic arm come in to life.

  (807) posted on 07.11.2010

Congratulations to Natan Linder for winning the Tony Stark Innovation Challenge.

Car Finder: