Audi plans to revamp its design language
We have to admit: we are very big fans of Audi’s design language. But as the company prepares to expand their line-up it can become difficult to distinguish one model from another. However, Audi has announced in a recent interview that they plan to change this and in the near future they will offer a greater variety of design cues to distinguish sedans , SUVs and sportscars.
In an interview with the British magazine Autocar, Audi design director Stefan Sielaff said the company was already deeply into this project known as "AQR", where A stands for Audi (saloons and hatches), Q for Quattro (SUV models) and R for sports cars. Each of these models will be distinguished by a different grille, headlamps shape and body surfacing.
"We know that some people think our saloons look too alike and are well into a project to change that. We will mainly do that with the proportions of those cars. And it will mean differences, say in the way the headlights meet up with the grille; the design details will be different."
However, this doesn’t mean that Audi will compromise its brand value: luxury will always come first.