Audi purchases a 9% piece of FC Bayern Munich
Sports and cars. Cars and sports. You can interchange the two things but if you’re a card-carrying member of the male specie, you can never have one without the other.
Apparently, for Audi, that holds true too.
The German automaker recently announced that it will buy a 9% share of one of the most successful German football clubs, FC Bayern Munich. As part of the two parties’ agreement, Audi will be buying 2.5 million shares of Bayern Munich worth about $135 million and will pay the football team in three stages, with the first instalment coming on March 2010.
It’s not the first time Audi has been involved with FC Bayern Munich in some capacity in the past. Back in 2003, a number of Audi employees began the “Audi FC Bayern Fan Club”, a dedicated group of Audi-driving Bayern Munich fans that is now considered as the biggest fan club in Germany with over 5,000 members.
As far as Audi is concerned, the purchase of Bayern Munich was a long time coming, especially since the two brands have had a successful and mutually beneficial relationship in the past. "Since 2002, we have been fostering a close partnership as the automotive partner of FC Bayern and now, as a premium automaker, we are taking a direct stake in one of the world’s best and superbly managed soccer clubs," said Peter
Schwarzenbauer, Member of the Management Board for Marketing and Sales of AUDI AG. “From my perspective, this is a revolutionary, albeit logical, next step from which both parties will benefit.”
At the same token, Karl-Heinz Rummenigge, Chairman of the Executive Board of FC Bayern Munich, was equally excited about the possibilities a partnership with Audi presents. : "I am sure that this partnership will also open up many new opportunities for us on a global level. I am thinking about the Asian market, for example, on which Audi already has a very strong presence.”
While we’re not as big of football fans as everybody else is all over the world – we swear our allegiance over a different brand of football – the prospect of these two entities teaming up does pique our interests, especially since these two fall under the two things men from all walks of life hold near and dear to their hearts: cars and sports.