At the annual Audi AG press conference in Ingolstadt, Audi confirming that the Q7 V12 TDI would most definitely be part of the brand's diesel assault on the American market.

"The launch of the Audi Q7 V12 TDI was a huge success – partly thanks to the appearance of the pop singer Seal. I got to know Seal in person and soon realised that he is precisely the right ambassador for our brand. We are consequently planning several other activities this year for you to enjoy."

"The launch of the V12 TDI is part of our broad-based diesel initiative in the US market.

"We aim to illustrate to American customers the benefits of the diesel principle with the aid of a new exhaust emission control technology that drastically cuts emissions. We will be marketing this new generation of diesel engines jointly with Volkswagen and Mercedes under the label "Bluetec". "