Slow down, chew your food

Super Bowl LIII is kicking off this weekend, and with it a long list of fresh commercials. Audi’s getting in on the action with a commercial it’s calling “Cashew,” featuring the German automaker’s latest and greatest all-electric concept car.

Audi’s Heaven Is Electric

Set to air this Sunday during the second quarter of the Super Bowl, the new Audi commercial is about a minute in length, and shows the impending electrified future for the Four Ring brand.

The commercial opens with an idyllic world, where a man walks through a field towards a two-story house. Sitting on the porch is the man’s grandfather, who leads him inside to show off something a bit unexpected - the Audi e-tron GT concept.

Sitting behind the wheel, the main character turns the car on, with the various exterior lighting and interior systems sparking to life. The lighting on the concept definitely looks pretty cool in a sci-fi kind of way.

All of a sudden, the man is then ripped back down to Earth, where he finds himself sitting in an office cubicle. Apparently, he choked on a cashew, but was saved by some quick Heimlich maneuvers from a co-worker. His grandfather and the Audi were waiting for him on the other side.

Look closely, and you’ll also notice a cameo from the e-tron SUV.

The Audi E-Tron GT Concept Previews an Electrically Powerful Future Exterior
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Note: 2020 Audi e-tron GT concept car pictured here.

The commercial is kinda funny, and is defintiely worth a watch if you’re a big fan of the Audi e-tron GT concept car. As a reminder, the e-tron GT is a showcase for Audi’s future styling direction, with a host of exterior geometric cues and angles to make it look sharp. LED lighting is everywhere. The video also provides a brief glimpse of the cabin, where digital gauges and a horizontal touchscreen layout complement the exterior styling.

The four-door coupe is powered by 590 all-electric ponies, which reach the ground through an electric version of Audi’s quattro AWD system.

Sixty mph arrives in 3.5 seconds, with top speed pegged at 149 mph. Range per charge is around 250 miles. Exterior dimensions include 16.3-foot wheelbase, 6.4-foot width, and 4.5-foot height. When it hits production, the Audi e-tron GT will head against competitors like the Tesla Model S and Porsche Taycan.

All told, this new commercial from Audi underlines the company’s commitment to electrifying its future lineup, reaffirming its position by stating “One third of all new Audi models will be electrified by 2025” at the end of the commercial.

Did you enjoy “Cashew”? Let us know in the comments section below.

Further Reading

The Audi E-Tron GT Concept Previews an Electrically Powerful Future Exterior
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Read our full review on the 2018 Audi E-Tron GT.

The Audi E-Tron GT Concept Previews an Electrically Powerful Future Exterior
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15 Must-Know Facts About The Stunning Audi E-Tron GT.

Audi Teases an E-Tron GT That Could Battle the AMG GT 4-Door and 8-Series Gran Coupe on Electricity Alone Exterior
- image 774039

Read our full speculative review on the 2020 Audi E-Tron GT.

Audi returns to America’s biggest night in football with a humorous 60-second commercial called “Cashew.” Known for memorable storytelling, Audi highlights the brand’s electrification strategy by offering a glimpse of the fully electric Audi e-tron GT concept car. “Cashew” will air on Sunday, Feb. 3 during the second quarter of the big game. San Francisco-based Venables Bell & Partners created the commercial. This year marks Audi’s 10th appearance during the game.

“The biggest night in football offers a national platform to share our commitment to electrification while showcasing the future of electric performance with the Audi e-tron GT concept, which Audi anticipates going into production in two years. Discerning viewers will also notice a cameo by the e-tron SUV, which is scheduled to hit U.S. showrooms in the 2nd quarter of this year,” said Loren Angelo, vice president, Marketing, Audi of America.

“Cashew” tells the humorous story of one man’s version of utopia, made complete by his vision of the perfect car. As the spot begins, viewers are transported through an ethereal field alongside a man walking. As he arrives at a rustic house, the man is greeted by his late grandfather and ushered into a garage where the all-electric Audi e-tron GT concept is revealed. Delighted, the man pushes the start button and the vehicle comes to life. Just before he can start his drive, the man is abruptly pulled back from his paradise as his body begins to convulse. Back in an office setting, the man has just coughed up a cashew nut after receiving medical assistance from a colleague. As the colleague utters “You’re one lucky man. I was worried about you for a minute,” a look of utter disappointment paints the man’s face. The commercial concludes with the message: “A thrilling future awaits. On Earth. One third of all new Audi models will be electrified by 2025.”

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