Audi may be famous for being one of the world’s top premium brands, but like every automaker that’s worth its salt, the German brand is also known to dabble into products that are unrelated to its core industry. Such was the case when Audi launched a wireless charger for Apple’s iPhone 6 and 6s smartphones that takes the form of a phone case and works with Audi’s own Phone Box option for its vehicles.

The whole point of the wireless charger is at it’s described; it totally renders cords and cables irrelevant. Instead, Audi designed the case’s cover to be Qi-enabled, which essentially allows wireless charging through induction transfer by simply placing the device on top of a charging pad. In the case of Audi’s new Phone Box, owners of models with the standalone option simply need to place their phones in the center console for the charging process to begin. No cables or plug-ins on USB ports needed. The case also works on any base charging station that offers the same Qi functionality. That means that owners don’t need to be inside their Audis to be able to charge their phones.

On the aesthetic side, Audi opted to keep the case’s design as simple and straightforward as possible. It’s light, slim, and offers clear operations of the iPhone’s external features, including the speakers, sensors, ports, and camera lens and flash. Owners do have to remove the small Qi receiver clip on the bottom of the case to gain access to the lightning port in case they need to charge their phones using an external power bank.

The case is available in the UK at a price of £35, which would be around $45 based on current exchange rates. There's no word yet on whether the case will hit U.S. shores.

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Why it matters

It’s a nifty new feature that Audi has come up with and if I had an Audi myself, I probably would’ve been intrigued enough to give it a whirl. But I don’t own an Audi and there aren’t that many Qi-enabled charging stations from where I’m from so it’s not going to matter. The new case is available even for those who don’t own Audis themselves so I’m sure a lot of iPhone 6 owners who come across the case will buy it for the obvious benefits it provides.

The good thing is that Audi didn’t overprice the case to the point that it becomes impossible to buy. Less than $50 is a good price considering its capabilities and the fact that the case itself does looks attractive in a classy and business-like manner. It's not going to attract attention, which is a good thing for a case to be. Sorry, but those bedazzled Ed Hardy phone cases are ridiculous.

Right now, it appears that the cases are available only in the U.K. so for those who are interested in getting the case, here's to hoping that the case makes its way here in the U.S. sooner than later.