Leave it to Audi to take advantage of an opportunity to get some digs on a rival automaker.

With the unexpected Super Bowl power outage taking well over 30 minutes to get resolved, the German automaker decided to throw a grenade Mercedes’ way. In case you didn’t know, the Superdome is officially titled as the Mercedes SuperBowl by way of Merc’s sponsorship of the dome.

So with the lights out, Audi went to Twitter to send a hilarious tweet Mercedes’ way. Here’s what it said:

"Sending some LEDs to the @MBUSA Superdome right now..."

Shots fired! Shots fired!

To be fair, the lights did come back on, but it was still another ingenious dig by an automaker that’s fast becoming one of the must-follow Twitter accounts in the industry. Remember their previous shots at Acura and its NSX Concept for "spiking" the design of the 1991 Quattro Spyder?

This Mercedes zing, though, is a lot funnier than that one.


What do you think?
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  (548) posted on 04.17.2013

At least the Audi has strange sense of humor. It is nice that Twitter is another way of sending witty remarks to one another. And it is good thing that Mercedes did not take the joke seriously.

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