• Audi to bring seven custom-designed versions of A1 at the Woorthersee event in Austria

With sales of the Audi A1 now in full swing, Audi is ramping up efforts in building awareness for the premium hatchback, which now includes bringing seven different custom variants of the car to the annual Volkswagen-hosted Woorthersee event in Austria.

One of the A1 variants that’s scheduled to make an appearance is the special-edition ’FC Bayern’ edition, which commemorates the German team Bayern Munich and its participation in the UEFA Champions League finals that’s set to kick-off in Madrid later this month. The ’FC Bayern’ will come in the same colorway the German team wears on the pitch and will likewise include the name and number of star player Arjen Robben.

In addition to the FC Bayern edition, a slew of other custom-designed A1s will also be in attendance at the Woorthersee event, including a taxi and police car variant and a variant similar to the original Audi Quattro rally car. Apart from the seven A1s, Audi will also bring the new R8 GT and the new RS5 models.

Press release

For the fourth year in a row, AUDI AG will have its own stand at the GTI meet at the Wörthersee and is once again expecting Audi fans from throughout Europe. The new Audi A1 is playing a leading role at the 29th Wörthersee Tour (May 12 - 15) in Reifnitz (Carinthia), Austria. Innovative adhesive film designs, vibrant paint finishes as well as exterior add-on parts and a matching interior will transform a total of seven models of the new compact car into spectacular motto vehicles. Furthermore, the Audi R8 GT, a limited-production version of the high-performance sports car, will be presented to the general public for the first time at Wörthersee shortly after its world premiere.

Standing on the southern shore of the Wörthersee (Lake Wörth) in Reifnitz is the 3,000 square meter (32,291.73 sq ft) Audi stand, where in addition to the Audi A1 and the Audi R8 GT, the company will also be presenting the new RS 5 and the R8 V10 Spyder supercar daily from 10:00 a.m. to 6:00 p.m. Audi fans will be able to get up close and personal with a total of 19 different models bearing the four-ring logo. The focus of this year’s Wörthersee Tour stand is the A1 special editions.

Audi to bring seven custom-designed versions of A1 at the Woorthersee event in Austria Exterior
- image 360565

“The Audi A1 fits in with the GTI meet because customization has always been a central topic for the Audi fans here at the Wörthersee and will also play a special role for A1 customers,” says Stefan Sielaff, Head of Audi Design. Sielaff and his team have developed seven different models for the appearance at the Wörthersee, including a model sporting an “FC Bayern” look. The Audi A1 1.4 TFSI shows the design possibilities offered by add-on parts, special paint finishes and adhesive films.

This compact car has the Number 10 of FC Bayern star Arjen Robben on the roof and on the doors. The adhesive design with through-colored film and digitally printed film makes a very high-quality impression, as this technique shows off reflections to their best advantage. With the large logo of Germany’s most successful soccer club on the hood, the restyled front bumper and a modified diffuser in the back, this A1 immediately stands out from the crowd. Another highlight is the sill sporting visual cues from the S line.

It is not just the exterior that differs from the production vehicle. The Audi design team also styled the interior of the motto vehicles with the attention to detail that is so typical of Audi. The A1 “competition kit” with the “legends interior plus” package, for example, is strongly based on the Audi rally vehicles from the 1980s. In addition to exterior visual cues such as the Amalfi White paint finish and the original colors of the Urquattro (Begonia Red, Stone Gray and Gray Brown), the interior also evokes memories of the racing successes racked up by quattro technology, which is celebrating its 30th birthday. The center console, the door handles, the rearview mirror – the rally design with the bold Number 1 extends thematically throughout the entire cabin. The “competition kit legends interior” and “competition kit legends interior plus” accessory packages are precisely matched to the exterior and, in contrast to the other motto vehicles, will also be available directly from the factory or in classic After Sales from Audi Genuine Accessories immediately upon market launch.

Fans from all over the world can gain an appreciation for the high quality of Audi design at the Wörthersee. The “Follow Me” design in Citrus Yellow with a black checkerboard pattern resembles airport ground control vehicles and features complex color gradients that extend to the bicolor wheels. The “Hot Rod” model boasts a matt-finish look and extremely low ride height thanks to the air suspension. Complementing this look are steel wheels with white-wall tires in keeping with the classic hot rod style.

Audi to bring seven custom-designed versions of A1 at the Woorthersee event in Austria Exterior
- image 360561

Of course, the Audi stand would not be complete without a reference to the site of the 29th Wörthersee Tour. The design team has also given a friendly wink to the local water rescue service and “toll sticker collectors,” paying them homage with the “Wasserwacht” and “Pickerljäger” A1 special editions, respectively. The seventh special model in an offbeat eggplant purple tone is described by the Audi designers as the “Fashion” edition. The central design element is an elegant checked pattern used both in the interior and on the exterior. A fascinating interplay between matt and gloss finishes provides additional highlights.

Even the start sequence for the Multi Media Interface, with an animated barrage of camera flashes and a red carpet underscore the catwalk qualities of this car.

 Two production models of the Audi A1 are also at the Wörthersee, of course. The A1 1.4 TFSI in Misano Red with a dark gray contrast arch is joined at the Audi stand by the A1 1.6 TDI in summery Scuba Blue.

The first thing visitors to the Audi exhibit see is the new Audi R8 GT. The top-of-the-line version of the high-performance sports car will be presented to the general public for the first time at the Wörthersee. The R8 GT is a limited-edition version of its R8 high-performance sports car. Its 5.2-liter V10 has been increased to an output of 412 kW (560 hp). Vehicle weight was reduced by 100 kilograms (220.46 lb). The R8 GT accelerates from zero to 100 km/h (62.14 mph) in 3.6 seconds and reaches a top speed of 320 km/h (198.84 mph). The R8 GT is thus more powerful, even lighter and even faster. The exclusive production run is limited to 333 units. Each R8 GT sports a tag with its number on the gear lever knob.

The Audi stand at the GTI meet also features production vehicles from the current Audi model lineup. Audi is presenting an Ice Silver A8, its new flagship, to its fans at the Wörthersee. The public can also take a close look at the TT Roadster and the TT Coupé. Neckarsulm-based quattro GmbH is bringing an additional TT model to Carinthia – the 340 hp TT RS in Misano Red. Standing directly next to that is a white RS 5.

Audi to bring seven custom-designed versions of A1 at the Woorthersee event in Austria Interior
- image 360596

Because Audi cabriolets are a mandatory part of the program for this event, the R8 Spyder 5.2 V10 is also coming to the GTI meet. Audi Genuine Accessories is also showing a red A3 Cabriolet. With this broad lineup, the brand with the four rings is offering something for every Audi fan at the 29th Wörthersee Tour.

Audi Genuine Accessories to sell Audi A1 “competition kit”
With the A1 “competition kit legends interior plus” presented at the 29th Wörthersee Tour, Audi Genuine Accessories (AOZ) offers customers the opportunity to underscore the individuality of their vehicle with innovative adhesive filmdecals, vibrant paint finishes as well as exterior add-on parts and a matching interior.

A1 customers can order the various “competition kits” for their vehicles upon market launch. The “competition kit Aerodynamic” for the exterior comprises a front spoiler lip, side sills, rear diffuser and – depending on the vehicle configuration – sport exhaust tips. Customers can also order a roof spoiler for their A1.

A1 drivers can order the Audi A1 “competition kit legends interior plus” from Audi Genuine Accessories exactly as it was presented at the GTI meet. Audi has therefore dedicated an entire wall to the “legends” design next to the motto vehicle at its stand in Reifnitz, where fans can get complete information about the innovative concept.

For the “legends” look, Audi provides an Amalfi White finish and detailed rally-design. The front spoiler lip and rear diffuser in Begonia Red are every bit a part of the competition kit with legends graphics as the large, gloss-black Number 1 on the hood and the doors. Interior design elements also subtly refer to the Audi rally vehicles of the 1980s. Decorative bezels for the rearview mirror, air vents, door pull handles and the center console invoke Audi’s rally heritage. Black cloth floor mats with Begonia Red, Stone Gray and Gray Brown strips round out the package in the footwell. The “competition kit legends interior plus” adds a striking color accent on the leather sport steering wheel, gear shift lever and parking brake lever.

Audi to bring seven custom-designed versions of A1 at the Woorthersee event in Austria Interior
- image 360602

The “competition kit Aeordynamic” – front spoiler lip, side sills, rear diffuser and, depending on the configuration, chrome sport exhaust tips, can be ordered upon market launch for €1,600. The body-color roof spoiler will also be available immediately for €400, but A1 customers will have to wait a few more months for the “legends” decal set. The "legends" look interior is available immediately, however, and starts at €575. The sporty look can be rounded off with modern wheels from Audi Genuine Accessories.

One highlight is the 7.5 J x 18-inch polished cast-aluminum wheel in a 5-arm polygon design finished in anthracite or black. These A1-exclusive wheels are fitted with 225/35 R19 tires.

A1 customers can order the exterior and interior accessory packages from the factory or later through After Sales. All features of the competition kits are also available separately through After Sales.

Audi models at Wörthersee Tour 2010

Audi A1 “motto vehicles”:

  • A1 “competition kit” (Amalfi White), 1.6 TDI
  • A1 “Follow Me” (Citrus Yellow), 1.4 TFSI
  • A1 “Wasserwacht” (Suzuka Gray), 1.4 TFSI
  • A1 “FC Bayern” (Misano Red), 1.6 TDI
  • A1 “Pickerljäger” (Ibis White), 1.6 TDI
  • A1 “Fashion” (Aubergine), 1.6 TDI
  • A1 “Hot Rod” (Daytona Gray), 1.4 TFSI

Source: Audi

Kirby Garlitos
Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read full bio
About the author
What do you think?
Show Comments


  (317) posted on 07.28.2011

Agreed. The engine performance of the car is quite impressive ! I like on how Audi perfectly combines the sportiness and luxurious styling for this vehicle!

  (256) posted on 07.28.2011

For a hatchback, the styling of the car is quite impressive and I would say that I’m impressed on its sportiness plus it has an awesome speed performance. Its a good thing as well that they offer a dressed up interior for the car!

  (477) posted on 04.20.2011

Well, i have to admit that this car looks so sporty and yet its less detailing. OMG! I love those wheel! I hope I could drive around one of this!

  (830) posted on 04.19.2011

This car seems to comes in the size of a MINI! The power performance is great and If I have the money I would definitely buy onesmiley

  (503) posted on 04.12.2011

It’s already extraordinary outside but it’s even better in the interiors!. This is why I really love Audi their innovation, craftsmanship and dedication is always improving everyday.

  (358) posted on 04.11.2011

Well, there’s nothing to be happy since it s available only on Australia. BTW, are they planning to compete in the F1 race?

  (466) posted on 04.11.2011

Not at all! For me, I find the aesthetic of the car is kind of gorgeous with those stickers. Aside from that, this car is fuel efficient! Wow! that’s a great deal.

  (596) posted on 03.16.2011

I’m asking the same question here, sammy_james, it looks like a box type car! And i don’t like how they made the center console.

  (743) posted on 08.26.2010

I really don’t know what’s happening why they would like to change its design. I pretty like the classic ones.

  (462) posted on 05.10.2010

Those are very impressive design. I think the Audi A1 fits in with the GTI meet because customization has always been a central topic for the Audi fans in the Worthersee. Also I guess they play a special role for A1 customers.

  (612) posted on 05.7.2010

Let’s hope that those liveries don’t come into special edition of the A1. You know how auto industry works, right?

Car Finder: