Audi to Show Mysterious World Premiere at CES 2014
The Consumer Electronics Show (CES) isn’t exactly the kind of show you go to just to check out what new automotive goodies are ripe to receive our undivided attention. But every so often, an automaker makes waves for one reason or another and at the 2014 CES, Audi is preparing to host a mysterious world premiere that’s leaving a lot of us with more questions than answers.
Could it be an actual car? That’s the million-dollar question right there and one that we’re dying to get the answer to as soon as possible.
But even with the anxiety of not knowing what Audi has up its sleeve at CES 2014, we can take comfort knowing that the German automaker has more presentations for the event, including new assistance systems, a virtual cockpit and an MMI concept that the company proclaims as being capable of making operations "faster, simpler, and safer".
Those presentations are enough for us to keep an eye out on Audi when CES 2014 opens its doors on January 7th, 2014. And we’re not even talking about this mysterious world premiere that we’re just dying to see.
Click past the jump to read more about what Audi showcased at CES 2013 earlier this year
Audi’s Unveiling of its Future Lighting Technology
It was only appropriate that Audi’s appearance at CES 2013 prominently included a technology that the company is considered as new pioneers of: lights
Back in January, the German company unveiled a variety of new technologies, including a new adaptive light for the xenon plus headlights. The new Matrix LED headlights will have small diodes that can be dimmed or individually switched on and off to provide optimal illumination.
Likewise, these headlights could also illuminate the areas between several vehicles in complex situations. Based on navigation data, the high-beam headlight anticipates the bend and swivels to illuminate the road before the driver has even turned the wheel.
Audi also presented new laser taillights generated by a laser diode that provides drivers behind with a bright, clear signal and a new OLED technology made from an organic material.
Laser beam rear light
OLED rear light demo