Audi will invest heavily to expand their lineup to 42 models by 2015
The German automaker Audi has announced that they will invest 7.3 Billion Euros in order to expand the breadth of their product range from the current 34 car lineup to an astounding 42 models by the year 2015. Audi is already planning on launching four new models for 2010, the list includes everything from compact city cars like the A1 to luxury sedans like the A7 and A8 and even a new super car with the R8 Spyder. As the year winds to a close, Audi is expected to realize the all new Q5 Hybrid crossover, the brand’s first full hybrid model. "With our planned investments in new products and mobility concepts, for example electric propulsion, we are creating a basis for our company’s future growth" according to Audi’s Member of the Board of Management for Finance and Organization at AUDI AG, Axel Strotbek.
Press release after the jump.
Audi will continue to invest heavily in new products and forward-looking technologies in the future: plans for 2009 through 2012 envisage total investments of 7.3 billion euros for fixed assets.
In coming years the Audi Group will continue to invest strongly in its future. Approximately 5.9 billion euros, in other words about 80 percent of its total investment in fixed assets, will be devoted to new product development, further optimization of conventional drivelines and the development of electric and hybrid models. By 2015, the Audi brand will have enlarged its product portfolio from currently 34 to 42 models. “With our planned investments in new products and mobility concepts, for example electric propulsion, we are creating a basis for our company’s future growth,” says Axel Strotbek, Member of the Board of Management for Finance and Organization at AUDI AG.
Next year Audi will launch a series of new cars. The A1, A7, A8 and R8 Spyder will be added to the product portfolio during 2010. At the end of 2010 Audi will unveil the Audi Q5 Hybrid, which will reach the market at the start of 2011 as the brand’s first full hybrid model. As Strotbek points out: “We will be in a position to finance all our planned investments from our operative cash flow.”
At the German locations and elsewhere, future policy is now being implemented: from 2009 through 2012 approximately 3.8 billion euros will be invested at the Ingolstadt and Neckarsulm plants. “This is a firm commitment to our German facilities. Audi is facing the technological upheaval in the automobile world in a farsighted way. The will to work and high qualifications of employees at our German plants are a firm foundation for the necessary changes,” states Peter Mosch, Chairman of the Audi General Works Council.
About 2.5 billion euros will be invested at Ingolstadt and about 1.3 billion euros at Neckarsulm. A new transmission and emissions center will be opened at the Ingolstadt plant, and other investment priorities will be stamping tools for the new Audi A1 and the manufacturing structures for the A3 and A4 models. The investment focus in Neckarsulm will be on the A6, A7 and A8 models and new engine-function test rigs.