Automakers Promote Social Distancing with Updated Logos
Mercedes joins Volkswagen and Audi in tweaking its logo to help fight the COVID-19 virusby Kirby Garlitos, on
As the world continues to grapple with the COVID-19 pandemic, several automakers have made updates to their logos to promote social distancing, regarded by doctors and health experts as one of the key ways in preventing the spread of the virus.
Volkswagen, Audi, and most recently, Mercedes-Benz, have taken to social media to promote social distancing. To slam the point home, all three German brands unveiled modifications to their logos to reflect the social adjustments we all have to make as a society to stop the virus in its tracks. Across the board, the message is clear: if you don’t want to spread the virus, keep your distance from everyone else.
Volkswagen shares a message of unity in social distancing
It’s no secret that Volkswagen has had its fair share of crisis in recent years. The Dieselgate scandal brought the German automaker to its knees, but Volkswagen has since bounced back, and in the face of another crisis — a more serious one at that — the car brand is preaching the gospel of social distancing through a short YouTube video.
The entire video lasts 55 seconds, but it does share a powerful message, one that’s centered on encouraging all of us to unite in the fight against COVID-19 through social distancing. In order to overcome this deadly virus, we need to keep our distance. The video ends with a shot of Volkswagen’s iconic “VW” logo modified in such a way that the “V” moves up and the “W” moves down, creating some distance between the two letters. It’s a powerful message, for sure.
Audi’s four rings separate
Not long after Volkswagen shared its call for social distancing, Audi followed suit with its own video that preaches the same message. The video, which was uploaded by Audi USA, lasts all of seven seconds. There’s no music in it and there’s no motivational monologue. It’s just a graphic of Audi’s unmistakable “four rings” logo separating from one another and creating four circles instead.
The tagline “Keep Distance” hammers home the message of social distancing very clearly. The four circles — they represent the four independent automakers (Audi, DKW, Horch, and Wanderer) that made up the company in the past before merging to become Audi — eventually come back in their proper place as Audi calls for all of us to stay together in the face of this pandemic.
Mercedes’ silver arrow shrinks
In keeping with calls for social distancing, Mercedes joined the fray with its own message, delivered through its legendary “Silver Arrows” logo. The German automaker didn’t create a video as Volkswagen and Audi did. Instead, Mercedes uploaded a revised image of its logo on its Facebook page. To be clear, it’s still the same logo. The only difference is that Mercedes shrank the three-pointed star in such a way that it separates from the outer ring that it was connected to in the original logo.
Mercedes didn’t create any messages or calls for social distancing. It only uploaded the photo with the revised logo, proving that, sometimes, a picture does paint a thousand words.