Mercedes joins Volkswagen and Audi in tweaking its logo to help fight the COVID-19 virus

As the world continues to grapple with the COVID-19 pandemic, several automakers have made updates to their logos to promote social distancing, regarded by doctors and health experts as one of the key ways in preventing the spread of the virus.

Volkswagen, Audi, and most recently, Mercedes-Benz, have taken to social media to promote social distancing. To slam the point home, all three German brands unveiled modifications to their logos to reflect the social adjustments we all have to make as a society to stop the virus in its tracks. Across the board, the message is clear: if you don’t want to spread the virus, keep your distance from everyone else.

Volkswagen shares a message of unity in social distancing

It’s no secret that Volkswagen has had its fair share of crisis in recent years. The Dieselgate scandal brought the German automaker to its knees, but Volkswagen has since bounced back, and in the face of another crisis — a more serious one at that — the car brand is preaching the gospel of social distancing through a short YouTube video.

The entire video lasts 55 seconds, but it does share a powerful message, one that’s centered on encouraging all of us to unite in the fight against COVID-19 through social distancing. In order to overcome this deadly virus, we need to keep our distance. The video ends with a shot of Volkswagen’s iconic “VW” logo modified in such a way that the “V” moves up and the “W” moves down, creating some distance between the two letters. It’s a powerful message, for sure.

Audi’s four rings separate

Keep Distance. Stay Together.

Stay at home, keep your distance, stay healthy, support each other – we are in this together. As a global company and a global community, our highest priority is to identify any opportunities to #FlattenTheCurve. Stay safe.

Posted by Audi USA on Friday, March 20, 2020

Not long after Volkswagen shared its call for social distancing, Audi followed suit with its own video that preaches the same message. The video, which was uploaded by Audi USA, lasts all of seven seconds. There’s no music in it and there’s no motivational monologue. It’s just a graphic of Audi’s unmistakable “four rings” logo separating from one another and creating four circles instead.

The tagline “Keep Distance” hammers home the message of social distancing very clearly. The four circles — they represent the four independent automakers (Audi, DKW, Horch, and Wanderer) that made up the company in the past before merging to become Audi — eventually come back in their proper place as Audi calls for all of us to stay together in the face of this pandemic.

Mercedes’ silver arrow shrinks

Thanks to everybody for maintaining social distancing guidelines during these times. By acting together and #StayAtHome,...

Posted by Mercedes-Benz on Monday, March 30, 2020

In keeping with calls for social distancing, Mercedes joined the fray with its own message, delivered through its legendary “Silver Arrows” logo. The German automaker didn’t create a video as Volkswagen and Audi did. Instead, Mercedes uploaded a revised image of its logo on its Facebook page. To be clear, it’s still the same logo. The only difference is that Mercedes shrank the three-pointed star in such a way that it separates from the outer ring that it was connected to in the original logo.

Mercedes didn’t create any messages or calls for social distancing. It only uploaded the photo with the revised logo, proving that, sometimes, a picture does paint a thousand words.

Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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