Over 20 years after departing this mortal coil, Ayrton Senna’s legend continues to grow, and now Tag Heuer is honoring the three-time Formula 1 champion with the new Aryton Senna Special Collection — four timepieces in two distinct styles inspired by the Tag Heuer watches Senna wore throughout his career.

The first pair is the Senna Formula 1 collection. Available with red or yellow accents, both watches feature a stylized red Senna “S” on the watch face, bezel and case back. The steel links that comprise the band are also “S”-shaped and recall similar links on the Tag Heuers in Senna’s collection. Both watches have three counters, a quartz chronograph, tachymeter scale and a date function. The red-accented one has anthracite grey dial, while the yellow has a black dial.

The second pair is the Senna Carrera Collection, which, like the Formula 1 duo, sport the red Senna “S” and boast many of the same features, the main differences being the slightly thinner bezels and rearranged counters. The bare metal version uses the same metal band as the Formula 1 watches, while the black titanium model uses a tire-tread rubber strap.

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Why it matters

The fact that Ayrton Senna is still landing endorsement deals and having documentaries made about him is a testament to his ongoing legacy. This actually represents a reunion between Senna and Tag Heuer. The Swiss watch company used him in its Don’t Crack Under Pressure ad campaign in the 1980s and 1990s.

This new collection was unveiled at an event in Barcelona, Spain at the Teatre Principal, where a Tupac-at-Coachella-style hologram of Senna appeared on stage next to a hologram McLaren MP4/4 and a very real Fernando Alonso, who spoke admirably about his hero.

“I grew up watching Ayrton race – he was my idol,” said Alonso. “And I still vividly remember seeing those iconic red and white McLarens battling at the head of the field during the 1980s and 1990s – it’s one of my earliest memories of Formula 1, and it remains a formative experience for my own desire to race.”

Source: TAG Heuer

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