You like to drive your car, listen music while you are driving, but image this: how cool would it be to have an advanced in-car sound system? Well you can now, with the danish experts invention.

The new sound system has been tailor-made to the exact acoustic characteristics of the Audi A8’s interior and uses Acoustic Lens Technology to ensure an even horizontal dispersion of higher frequencies and Bang & Olufsen’s patented digital amplifier technology - ICEpower - that supplies the 14 speakers, each with its own dedicated amplifier. That’s more than 1,000 watts of power.

If you want one, you’ll have to speak up at the time of ordering, it cannot be retro fitted. It is good to know that you need plenty of cash in your pocket if you intend to buy it - the Bang & Olufsen Advanced Sound System costs 6950$ on the S8 and 8300$ on all other versions of the A8.

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