BBC hopes to launch Top Gear video game in the near future
BBC – yes, that BBC – is venturing into the video game industry with a few games planned for the iPhone, the Nintendo DS, and the Nintendo Wii. One title that’s being considered to make an appearance on these platforms is the network’s top-rated auto magazine show, Top Gear.
Reports are still scarce as of the moment but according to Neil Ross Russell, Managing Director for BBC Worldwide, the arm that handles BBC’s commercial endeavours, said that the network is “open to conversations in games about all kinds of business models.” In addition to the Nintendo platforms, BBC is also looking into producing games for the iPhone and Facebook, two platforms that have recently been a goldmine for game developers.
The hiring of former senior EA games executive, Rober Nashak, to head up its digital entertainment division is a step in the right direction for BBC, which is hoping that having Nashak on-board will help the network successfully break into the video game industry.
Source: Electric Pig