Now that Need for Speed: Hot Pursuit is about a week away from being released, Electronic Arts is putting together the final pieces of their marketing campaign in an effort to drum up more interest in the game. This time around, they’ve tapped the assistance of a man who has been in the headlines recently for outing himself as The Stig in the hit BBC show Top Gear: Ben Collins.
The video shows Collins playing the familiar role of runaway villain in a Porsche 911 GT3 being chased down by music group Roll Deep in the role of high-flying cops driving the wheels off of a Lamborghini Gallardo and Murcielago.
While Collins hasn’t enamored himself with a lot of people with how he handled the whole Top Gear/Stig scandal, he played his part in the commercial like a driver who knows what he’s doing in a Porsche 911 GT3, continuously evading the clutches of Roll Deep in the Lamborghinis using the driving skills that has made him one of the more famous – or infamous – drivers in the world. In the end, the collective might and guile of the Lamborghinis prove to be too much even for the former Stig to handle after getting caught in the unenviable position of being surrounded by probably the world’s most awesome set of police cars.
We know that the anticipation surrounding Gran Turismo 5 is on a level all its own, but this new commercial for NFS: Hot Pursuit is bound to convert a number of people to buying this game first, instead of the highly-touted GT5.