It’s kind of amazing how Bentley has managed to stay on top of its game despite having only one model to work with: the Continental. Sure, the Mulsanne has come and arrived, but for the longest time Bentley was a one-model company. That is if you don’t include the number of alliterations the Continental has come in.

According to Autocar, now that the 2011 Continental GT is here, the boys at Bentley have bigger plans for the new model.

To diversify the new Continetal model, Bentley is looking into following in the blue print Porsche has constructed with the 911. That means different variants of the model offered in different derivatives, including special editions.

For their part, Bentley is looking at keeping interest in the brand and keeping drastic sales fluctuations at a minimum, thus the intention of spreading the brand’s volume more evenly than in the past. “We’ve learned that we need to smooth fluctuations,” said Bentley marketing chief Aladair Stewart.

The move is expected to bolster sales of the brand and keep its line-up fresh. There’s something to be said about the formula Porsche uses with the 911. Now, Bentley is looking to follow suit with the new Continental.

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Source: Autocar UK

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4 comments:

  (532) posted on 03.22.2011

Well, that’s good news for the Bentley. I’m not really familiar with their production, but I can see that the sportiness is mixed with the luxurious look of the Bentley. However, I just wonder if they have a Cabrio version of the Muslanne?

  (1211) posted on 11.16.2010

The retracting hood ornament was originally done to comply with European laws to reduce impalement of a pedestrian in an accident.

  (2) posted on 11.16.2010

Don’t get me wrong, I really like the Continental, just, I really think the Arnage should be given due credit.

  (2) posted on 11.16.2010

OK, who wrote this article? It’s... well... WRONG! What’s all of this "Bentley was a one-model company"? Have you heard of a little thing (well, little isn’t really appropriate) called the Bentley Arnage. It’s been the FLAGSHIP of Bentley for about a dozen years. In fact, that’s a Bentley. The Continental... a car for commoners (commoners with money, though) AKA an expensive VolksWagen, NOT an aristocratic car, like a Bentley (Arnage, Mulsanne etc.)

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