After making its world debut at the 2013 Detroit Auto Show, the seventh generation Chevrolet Corvette will also making an appearance during the upcoming Super Bowl, but not in an official ad. Chevrolet will not buy time during the game, but will simply present a one-off, hand-built2014 Corvette on the 50-yard line during the halftime show.

The Corvette will then be presented to the pop star, Beyonce. This way she will become the first celebrity to drive the new Corvette.

This looks like a pretty wise move, as Chevrolet will essentially get free advertising for the C7 Corvette. It’s even wiser considering the fact that the average 30-second ad spot during the Super Bowl is anticipated to run about $4 million.

We are just wondering if Beyonce will be able to handle such a powerful sports car. As a reminder, the C7 Corvette will be powered by a new LT1 Gen V engine delivers at least 450 horsepower at 6,000 rpm and 450 pound-feet of torque at 4,000 rpm.

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Source: TheDetroitBureau

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8 comments:

  (346) posted on 01.3.2013

misogyny. is all I had left to say.

  (397) posted on 01.3.2013

i suppose that Chevy will make sure that she will do fine. She will drive it first before the cameras start filming

  (341) posted on 01.3.2013

of course she will handle it. why not? i was glad to read that she will be the first celebrity to drive the new Corvette.

  (349) posted on 01.3.2013

wow! i love Beyonce and i am sure she will do a very good impression.

  (397) posted on 01.3.2013

feminists talking about sexism. this is getting really interestingsmiley

  (346) posted on 01.3.2013

what amuses me a lot is the fact that this article is wrote by a... guess who! Woman!!!

  (377) posted on 01.3.2013

sexists! so, cause she’s a woman may be a problem driveng sports car...

  (341) posted on 01.3.2013

you are just wondering if Beyonce will be able to handle such a powerful sports car... and may i ask you why not?

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