Last week BMW unveiled the 1-series and we allready know that it will be available on the US market in 2008. But have you wondered what the 1-series was meant to be?

BMW Istambul has released some great illustrations defining the concept of what BMW 1 series wanted to be.

"That`s why we don`t have front wheel drives. BMW. Sheer Driving Pleasure."

BMW 1-Series - Rear Wheel Drive Campaign
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BMW 1-Series - Rear Wheel Drive Campaign
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What do you think?
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