How will a BMW look in 2015? If you do not have any idea about it, ask the transportation design students at Istituto Europeo di Design (European Institute of Design). They came with 8 final 1:4 scale models that show us how a BMW might look like in the future. If you want to see them in real life, and you happen to be in Italy this summer, they are on display through September at the Istituto Europeo di Design in Turin.

BMW 2015 Concept
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The challenge was launched in partnership with BMW and the theme was: "Designing the BMW of 2015, interpreting the language evolution and the trademark essence, in view of the company’s future perspectives".

Students needed to find their inspiration sources looking both into natural elements like the sun, the sea, the wind or the earth and in forms of expression such as music, painting or arts in general.


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